Top 10 eCommerce Trends You Need to Know in 2022

In the eCommerce industry, new changes are arriving every day. More than ever, this year eCommerce merchants are trying their best to improve their eCommerce businesses to fulfill their customers where they are.

eCommerce merchants need to stay updated with the new changes in order to be competitive in the market. In this case, working slowly means dropping sales. So, it’s highly necessary for each eCommerce merchant to stay updated with the latest eCommerce trends.

Bringing your eCommerce on top is our top-most priority. And so we’ve narrowed down some latest eCommerce trends in the forthcoming months and years.

Top 10 eCommerce Trends You Need to Know in 2022

1. Augmented and Virtual Reality:

Augmented reality AR and Virtual Reality VR have been Game changers in the eCommerce industry. With such technology, customers are able to see how the item will be in reality they are looking to shop for, which impacts greatly on their buying decision.

AR has made changes in the specific industry-based shopping experience, such as Fashion Industry and Home Decor Industry as it shows a better perspective of items without presenting them in person.

Look at the statistic saying, Why AR is better for eCommerce businesses:

• 71% of customers are willing to shop more frequently If Augmented Reality (AR) is provided on an e-commerce retail platform.
• 40% of buyers are likely to pay more for a product that is personalized via Augmented Reality (AR).

2. Buy Now and Pay Later Model:

In the eCommerce industry, the Buy Now Pay Later (BNPL) model is not a new payment idea. It has just recently gained popularity due to the COVID-19 outbreak. People lost their jobs and faced financial difficulties in the Covid-19 pandemic. That's when customers found the BNPL payment scheme to be beneficial.

Customers can purchase a product and pay for it later via BNPL payments. Customers can pay in installments or use zero-interest credit cards instead of paying in whole at the time of purchase. The usual user of this payment method is a young shopper with a limited budget.

In the current scenario, Amazon Pay Later is an example of a BNPL payment. Sellers have seen a spike in eCommerce sales, a higher-order quantity, speedier order processing, and a lower cart abandonment rate since using BNPL.

3. Various Online Payment Options:

Payment is the final stage in the online shopping process, and clients have different demands when it comes to payment options; if they don’t find the payment method they want, they may cancel the order. And for any eCommerce Merchant, there is nothing worse than a customer abandoning the Shopping cart.

Providing a range of payment gateways is an excellent strategy to boost mobile conversion rates. Allow customers to keep their payment information saved on your website so that they may check out with a simple click the next time they shop at your eCommerce store.

For that, you can accept Credit and Debit cards, Cryptocurrencies, Digital Wallets, and Payments in installments.

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