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The most common type of many-to-many B2B exchanges is based on catalog aggregation using posted prices. Static markets are characterized by fixed prices and offers part time mba from many universities, where terms and conditions are usually posted to allow a convenient, one-stop procurement. While static pricing allows room for inefficiencies and uneven pricing, it also allows a greater number of similar products to be traded, increasing the availability of suppliers (reach) and products (range).

These marketplaces can accommodate products with more complex description and greater specificity, allowing more product differentiation and less competition among suppliers. Therefore, the reach of the purchasing side and the range of products available in the aggregation mechanism are greater than in the matching mechanism. Static pricing can be particularly effective when search costs are high but the timeliness of the purchase is crucial.

Therefore, buyers can receive a competitive price and quality through conveniently searching over a great number of competing suppliers and products, and also assure favorable delivery and warranty terms by selecting qualified suppliers. In terms of reciprocity, aggregating exchanges are rarely anonymous, allowing a certain level of reciprocity between firms.

Assetsmart.com is a catalog-based B2B exchange with a comprehensive list of high-technology equipment. The static pricing model allows a great number of products from many suppliers to be traded in a single B2B exchange. In the Assetsmart.com marketplace, by allowing sellers to reveal their identity, reputable suppliers can still leverage their brand name while communication may occur before purchasing.

Moreover, the exchange provides detailed information about products, thus reducing the products’ complexity and specificity and making purchasing more accessible. In addition, an organized search engine makes finding products easy through a robust online catalog, automating the purchasing process from requisition to payment, and making purchasing possible. Finally, Assetsmart.com directly addresses reciprocity concerns by monitoring every step of the fulfillment process, streamlining the business processes and supply chain, notifying firms if any problems occur, and providing order fulfillment and status information.

Many industries depend on long-term relationships built over many years based on cooperative adjustments and mutual management of the supply chain. Even if many-to-many B2B exchanges receive a great deal of attention, few-to-few exchanges for coordinating transactions will also play a role in ecommerce. Close relationships between a small numbers of firms promote executive mba collaboration, coordination and expertise sharing.

Few-to-few or one-to-one exchanges benefit from web-based technologies; while EDI has been the most common method for automating procurement, its extent was limited by its substantial cost that made it only accessible to large firms with recurring volume of purchases. However, the use of the Internet makes electronic integration economically accessible to small-scale B2B exchanges. Markets are assumed to be low in trust and fail when relationships must be deep to account for specific, specialty goods with complex and unique descriptions that require relationship-specific initial investments, such as interfere learning. Therefore, unlike markets that are driven mainly by the price mechanism, specialty goods require reciprocity among firms.

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