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Why do Google Search Engine Rankings Fluctuate?
Posted: Sep 01, 2022
The Internet is full of businesses that have gone the extra mile to gain an online reputation. After a long time of work, you are pleased and proud to have been able to get into the top three rankings for search engines. You are motivated to put in more resources and effort to ensure the continued growth of your business. Then, after a few days, you notice that the rank falls to older pages. Then you are left wondering if there was nothing wrong on your end, so how could this be happening?
Local SEO Company India has made it a point to inform their clients of these changes and explain their reasons. Some of the checklists and explanations include:
The Internet is full of businesses that have gone the extra mile to gain an online reputation. After a long time of work, you are pleased and proud to have been able to get into the top three rankings for search engines. You are motivated to put in more resources and effort to ensure the continued growth of your business. Then, after a few days, you notice that the rank falls to older pages. Then you are left wondering if there was nothing wrong on your end, so how could this be happening?
LSS has made it a point to inform their clients of these changes and explain their reasons. Some of the checklists and explanations include:
Algorithm Update
It's a common occurrence on the Internet for websites. It is often difficult to handle the latest updates right after they're announced and, generally, with smaller ones. Google studies aspects that aren't fully equipped and then shuts down the site.
New and Old Links
Introducing new links could make the site more trustworthy or destroy the site's status as per trust issues. Also, when the old link goes away, and the site is very reliant, it could cause the website to go the site to go offline.
The Technical Impact
LSS has always been vigilant about technical issues like page error, tag absence or inaccessibility to Google search engine to index or crawl, or the page's slow speed, which is the main reason for sudden falls.
The Uninformed Changes
The site is constantly updated with modifications that are made to the site by SEO Companies. It could be a change in content or the removal of links. What is important is that the changes be communicated to the team members and do not impact your crawling experience.
Other Factors
The server's issues, the decline in click-through rates, the inbound link strategy, and other unnoticed issues can cause unexpectedly different rankings.
The LSS are completely performed with all essential factors in mind. Even a small mistake or error could render the business unrecognizable from previous rankings.
About the Author
Working as content strategist at sen wall coverings
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