- Views: 1
- Report Article
- Articles
- Beauty
- Cosmetics
Cost To Develop A Beauty App For Your Business
Posted: Sep 05, 2022
Launching your own beauty salon store or franchise can become a very steady income generating source or even an exponential growth machine, but all of it depends on how you start and run your salon business.
So, how will you start a beauty salon store?
Step 1: Know The Market
Everything begins with a plan, and a plan begins with research. So, you need to study a lot about the beauty salon vertical:
How the existing salons are performing in your targeted area? Are people satisfied with the existing salons? What do they lack in their services? What are their charges? How can you offer a better service at a lower price than theirs?
Step 2: Create a business plan
Once you’ve done all the research, then it’s time to convert your findings into a viable business plan. This plan will include all the important factors like:
The initial cost of business set up various customer profiles operational cost amount of workforce needed long & short-term goals for the business
Step 3: Getting the funds
The number one reason that 99 out of 100 people don’t start their own business is the high initial cost of setting up the business. Some don’t dare to put a lot of money into a business idea, while most don’t have the money to begin with.
So, we need to find ways to get enough money to set up a salon store (there is another big but lucrative investment that I’ll talk about in Step
Step 4: Go Digital
We live in two worlds parallelly, the real world and the digital world. And maintaining a business presence in both these worlds is equally important. People go to Google for all their doubts and queries, so your store should pop when people search for the best beauty salon near them.
The best way to do so is by creating an app that will always stay on your potential customer's smartphones. I know what you are thinking; developing an on-demand beauty services app development seems like a costly affair; well, it doesn’t have to be.
Step 5: Obtain Local Permits
You need to legitimize your business with proper documentation and get the right business permits. Which specific permits and documents you’ll need will depend on where you choose to set up shop. You can check with your local government body for businesses or consult with a business attorney for guidance.
Step 6: Get the dream team
You need a staff of the best beauticians and hairdressers. You can also go with a 1:2 ratio by hiring one senior, highly skilled beautician and two juniors to be led by the senior. This way, you can get more workforce at a lower salary overall.
Step 7: Marketing your brand
A business could have the best product or world-class service and still fail if no one knows about it. So, you need to focus a lot on marketing your beauty salon store and its services to people.
You can go with the classic offline marketing approach with brochures, pamphlets, newspaper and magazine advertisements, billboards, etc. But you should also consider getting into digital marketing on platforms like Facebook, Twitter, Instagram, etc.
Bonus Round!!!
If you don’t have enough money to set up a shop, there is another way to get into the beauty salon business without a physical store. You can go with the aggregator model. In this approach, you’ll be launching a digital app platform where beauticians can register their services and meet people looking for beauty treatment services at nearby stores or at their homes. For every service availed through your app platform, you’ll be getting a commission.
But this approach will only work if your beauty service app is good enough to attract people and beauty service providers alike.
APurple is a digital product and solutions company. We have mastered in making ready-to-use mobile app solutions.