Leveraging the Power of YouTube Video Marketing

A video-sharing platform YouTube is an American company based in San Bruno California. It is among the top-ranking social media platform with more than 2.6 billion subscribers. The subscription is free but there is a paid option available that removes Ads displayed while watching videos. The total collective watch hours scale up to one billion per day.

Besides recreation, YouTube is a powerful medium for commercial advertisement and generates 20 billion USD in revenue every year. More than half of the watch hours comprise of people logged into YouTube using smartphone devices and people watching videos on TV scale 180 million hours daily.

The video-sharing site provides immense opportunity for YouTube creators to generate a passive income that can reach a scale of millions of dollars per year or more. Creators can upload high-quality HD or 4K videos on the platform, optimize them, and promote them to earn a commission. The company publishes ads along with the videos and the creators get a share percentage as a commission. This happens when the creators fulfill some conditions set by the company.

YouTube Marketing

The main revenue generation source is advertisement followed by monthly subscriptions. The ads you see running before, midway, or after the video has ended are paid for by the companies interested in promoting their brands or services.

Apart from paid publicity, content creators can use their audio-visual stories to engage the target audience. They can thus, create awareness, and convert the target audience using audio-visuals posted on YouTube. They strive to create a large subscriber base for their channels and assure a high level of community engagement. The ads on YouTube have 95% visibility and audibility. One of the major advantages of publishing ads on this platform is prime time placement on TV when the users are most likely to watch.

The large viewership base has arisen from millions of videos with rich stories and content that are extremely diverse. Videos posted daily amount to 720,000 watch hours and this is stupendous. The platform is offering marketers growing viewership for their eCommerce audiovisuals. Google bought YouTube for 1.65 billion USD in the year 2006, and since then the social media platform has grown phenomenally.

Content Creation Expanding Base

To monetize and promote the brand a large number of videos have to be created highlighting the company brands and services. One option that the company provides is collaboration. Marketers can create collaborations between team members who can add more videos for publicity using just one channel. For marketers, Google provides effective analytics and tools for necessary insights to optimize their campaign and to realize where they are heading as regards their objective.

Brand Lift is a notable development, the measurement tool allows campaign managers to align with a greater degree of perfection. The tool allows measurable metrics like awareness, consideration, and recall. This is a way to gauge emotional response as to how people feel about your products or brand.

The study requires a minimum budget ranging from USD 5000 to 20000 USD to answer a maximum of 3 questions. The analytical tools used in Google Ads and

YouTube Marketing has been advanced for greater accuracy. The brand can plug into 3rd party sales solutions offline to relate sales goals being achieved by their audio-visual campaigns.

Advance Audience Suite

Demographic targeting can be advanced by getting data from searches, maps, and app downloads. Google provides these services to advertisement partners and has succeeded in enhancing lift by 50%, consideration by 30%, and the purchase intent lift by 40%.

The right mix of ad format and right audience targeting enables the users of data tools to achieve outcomes related to awareness, purchase intent, and final action. The tools thus sharpen campaigns for extra reach and ad recall.

YouTube marketing is a lucrative social media for online advertisers seeking publicity. As compared to regular TV Ads YouTube Marketing is cheap and effective. Creating an effective video marketing strategy requires expertise though budget is not much of a constraint. YouTube Advertisement platforms are bound to compete with search which at present are top ranking medium.

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India