Shopify VS Shopify Plus: Which is right for your growing online business?

In the last few years, the ecommerce industry has encountered whopping growth. According to statistics, there are 4.9 trillion ecommerce retail stores worldwide. The pandemic further fueled the growth of the online market, compelling people to buy everything from these ecommerce stores. Although most top-rated businesses hire dedicated developers to build their online shopping store, you can start with Shopify only. It is one of the largest ecommerce platforms where you can host your retail shop and conduct your businesses seamlessly. Over the years, it has become quite popular that you can now find a dedicated Shopify development company. However, before you do so, it is much better if you learn the differences between Shopify and Shopify Plus.

In this article, we have shared the details about both these new platforms, ensuring you are aware of the differences to make a well-informed decision about the future of your online ecommerce store.

What is Shopify or Shopify Plus?

Shopify is an ecommerce platform where you can make your retail shop and start selling the goods. Consider it s a mall in the physical world with numerous small compartments. Now, you pay rent, and a shop is allotted in your name. On the other hand, Shopify Plus is an enterprise plan the company offers within an affordable range.

Therefore, the differences ought to be significant. Before hiring any ecommerce website development company, you must understand the critical differences between these two terms. This will give you enough clarity to help you choose between the plans based on the suitability of their features according to your requirements.

Shopify VS Shopify Plus: Key differences

Dedicated account manager

With the basic Shopify plan, you can set up support channels through mediums like emails and phone numbers. However, you need to manage these lines yourself as there won't be any dedicated manager. On the contrary, Shopify Plus offers a dedicated account or Launch Manager program. It is a virtual assistant who will be there to assist you during the setup of the Shopify Plus shop or the migration from basic Shopify to the Plus program.

Exclusive app access

One of the main benefits of Shopify Plus is the access to complete applications that you won't find in the basic Shopify plans. Some of these applications are:

1. Shopify Flow

2. Launchpad

3. Script Editor

4. Transporter app

Integration options One of the critical areas of Shopify VS Shopify Plus that you must know is the availability of the integration options. You can integrate several third-party applications with your ecommerce store for both plans, the only difference being the number of these apps. If Shopify supports the integration of 10 apps only, Shopify Plus can support about 50 such integrations.

Wholesale shop channels There are two most significant business models being followed in the ecommerce industry. These are B2B and B2C. with Shopify, you will be able to deal with end customers in a retail fashion, i.e., the plan supports shops based on the B2C model. You won’t be able to make wholesale purchases. But if you choose Shopify Plus, you will have the leverage to integrate both B2B and B2C plans, raising invoices for wholesale orders and processing bulk orders with ease. So, you should choose the Shopify development company according to your business needs.

Merchant success plans

As the name suggests, this program will help you become a successful merchant without suffering losses and reach the turnover point faster. It will help you with third-party integrations, tutorials, and shop guides. However, this plan is available only for users who have taken the Shopify Plus program. The Shopify essential pan doesn't offer this plan.

Multiple store management dashboard One of the essential Shopify Plus features that enterprises and small-scale business owners should know is the availability of a unified dashboard in this plan. It helps you collectively manage all your stores under one or multiple brand names. The basic Shopify plan supports only one ecommerce store and limits you in managing two or more stores simultaneously under one dashboard.

Analytical options

The analytical tool is accessible from both Shopify and Shopify Plus plans. However, the efficiency and features of the tool are more advanced in Plus than in the basic one. Therefore, if you have chosen Plus, you will get the leverage of studying analytics in-depth and making profitable decisions for your ecommerce business.

Pricing

Per the expectations, the pricing plans for simple Shopify users are less than that of Shopify Plus due to the differences in access and other benefits enterprises can enjoy with the Plus plan. The pricing plans are as follows:

1. $29/month: basic Shopify

2. $79/month: Shopify

3. $299/month: Shopify Plus

Conclusion In this article, we have drawn a parallel study between the basic plans of Shopify for individual or small-scale businesses and the Shopify Plus plans for enterprises. With the key differences being highlighted, you should hire the best web development company for your online ecommerce store that has expert shopify developers.

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