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A UI/UX Guide for 2022: The Evolution of Mobile App Design:

Author: Axis Mobi
by Axis Mobi
Posted: Sep 18, 2022

Do you know what distinguishes an excellent mobile app from a bad one? It's the user interface/user experience design!

UX/UI design has been shown to play a significant role in determining the success of a mobile application. It has introduced itself as a way to reach customers' and users' minds and hearts by displaying engaging and exciting content, among other things.

However, do all designers and mobile app developers understand the best UI/UX design features? Do you know how the best mobile app development strategy works in this customer-centric world?

So, to simplify how modern mobile apps work and how they will evolve shortly, we have put together this 2022 mobile app UX/UI design guide. Of course, working with experienced mobile app development agencies who are familiar with UI/UX tricks is always a good option.

But, before we go any further, consider the advantages of good UX/UI design.

THE BENEFITS OF SPECIALIZING IN UI/UX DESIGN:

The evolution of mobile applications has resulted in a significant increase in user expectations. Previously, mobile users did not pay much attention to the design features of their apps. They just wanted their work done quickly and easily.

However, today's mobile app users expect their apps to be simple, fast, small, and elegant. They don't like it when their applications take more than a couple of seconds to load or take up a lot of memory. This is where an optimized UI/UX design comes in handy. The following are the primary benefits to consider:

  • Highlights Brand value: As the saying goes, "first impressions last longer." Believe it or not, today's users can judge a mobile application based on its appearance. As a result, if your app does not look good, it will never attract users. On the contrary, if your app appears stylish and elegant, it will leave a positive impression on users, increasing the value of your brand.

  • Assist in developing user connections: Users want their applications to be simple and fast and have more engaging visual content. A great user experience in your app will eventually help you bond with your users.

  • Simplifies Mobile App Development Process: UX/UI design is a godsend for mobile app developers. It takes a meticulous approach to develop the best mobile app development strategy and streamlines the entire process. It is less time-consuming and less stressful.

  • Increase ROI: The better your app performs, the higher the user engagement, the higher the sales, and the higher the returns on investment.

Now that we've gone over the significant benefits and significance of good UX/UI design during the mobile app development process let's talk about what should be considered when designing a mobile app.

Things to think about when designing mobile UI in 2022:

There are numerous areas where mobile app UX and UI design differ from desktop design. The following factors should be considered:

1. SIZE OF THE SCREEN:

A decade ago, a website was the only way to access and use information. Mobile applications are the most convenient way to access and use information. When creating a mobile app, simply shrinking the website to the size of a 6-6.5 inch smartphone will result in a cluttered design and complicated navigation.

Compared to desktop applications and websites, which have a larger screen to display information, information on the small screen of mobile devices should be concise.

Because space is at a premium, everything must be well thought out. As a result, you should determine which information is more relevant and essential to the users. Keep the report short and simple, so the mobile screen remains clean and well-organized.

2. ORIENTATION OF THE SCREEN.

The best thing about smartphones and tablets is that they allow users to change the screen orientation to their liking. According to a survey, users prefer to use their smartphones vertically 94% of the time and horizontally the rest of the time.

Furthermore, the screen orientation is determined by the type of mobile application. For example, if it is a video streaming or gaming app, users are more likely to use it horizontally rather than vertically. As a result, when designing a mobile app, you must ensure that the user experience is excellent for both types of orientations.

This will allow users to get the most out of their mobile screens while remaining comfortable. The best way to accomplish this is to create a mobile app that works smoothly in both orientations and place the features and clickable icons where users can comfortably reach them.

3. NAVIGATION AND INPUT:

Mobile users have only a screen with which to interact with the application. They don't have a mouse or a keyboard attached to their phones. As a result, you should offer them a variety of input methods, such as a switchable numeric and qwerty keyboard.

Another aspect of navigation to consider is the distance between action icons and their size. Users may make mistakes if the icons are too close together. As a result, you must ensure that the buttons or icons are reasonably sized and kept at a safe distance so that the UI does not appear cluttered.

Furthermore, touch isn't the only way users interact with mobile apps; they also use various gestures. Mobile users frequently use gestures such as tapping, scrolling, and sliding. For example, double tapping to zoom in, three-finger slide to take a screenshot, and so on.

As a result, ensure that your app supports all of these gestures.

4. ENVIRONMENT:

Smartphones are no longer used for recreational purposes. They are now widely used in professional settings as well. They are used everywhere and can be used to complete skilled tasks.

As a result, ensure that your app can be used effectively regardless of the users' location. This can be accomplished by using high-contrast colours and icons to ensure that the information is visible in all lighting conditions. The applicant should be quick and responsive enough to meet the users' needs.

5. ADD RESPONSIVENESS:

Another great way to improve and enhance the mobile app design and usability is to pay attention to responsiveness. This is because users find it easy to perform any action when your design elements on the screen have no restrictions based on the device being used. Overall, it encourages them to fully utilize your app and spend more time engaging with your brand.

6. FOLLOW PLATFORM-BASED RULES:

This is a critical consideration when designing a mobile app. Google and Apple have established mobile app design guidelines for Android and iOS devices.

By adhering to these guidelines, you can improve the look and performance of your app based on the platform it is used on. As a result, never disregard platform-based mobile app design guidelines.

7. THINK ABOUT APP TESTING:

Sometimes the elements you've included in your app's UI design won't work as expected. If these errors go unnoticed, they can completely degrade the user experience. While they are fixable with updates, they will harm your impression.

As a result, investing in testing before releasing the application is always preferable. Test everything, from the elements to the icons to the screen orientation, and so on. It will assist you in correcting errors before your users discover them.

Furthermore, when discussing mobile app testing, UX/UI designers must keep the depth of testing, which means testing should be done according to the target market, users, and other factors. It should also be tested on at least three different operating systems.

AxismobiTAKE ON UI/UX:

UX/UI design is the most appropriate and seamless customer-centric mobile app development strategy. We discussed the key areas to be addressed when developing a mobile application in 2022. Follow these simple guidelines to create an app that will increase your profits and ROI.

We are a powerful new programmatic solution that uses artificial intelligence to meet the needs of global brands. Axismobi also helps with market research with AxisPerformance, which targets customers and segments brands across geographies.

We are pleased to present AXISDASH 2.0, a unified programmatic solution for our partners, as part of our ongoing commitment to excellence. Publishers and advertisers can access mobile and internet tracking solutions through a single ad-tracking system.

You may not know everything about UI/UX, but we do. Feel free to contact us about your app.

About the Author

Axismobi is an "AI first" digital marketing company. At Axismobi we believe that AI based technology frees up human brain power and intellect and we design digital strategies catching progressive opportunities provided by AI.

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Author: Axis Mobi

Axis Mobi

Member since: Apr 24, 2022
Published articles: 35

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