6 Easy Ways to Drive Traffic up for Your Business

Carving your place on the world web becomes a priority for every business as time passes on. If you don't exist on the internet, you might as well close up shop. The physical way of advertising becomes less relevant as companies compete for the digital spotlight. The more visible you are, the more customers you will receive. Such an interaction makes sense as people like to visit and shop at places that are well known. But how can you get to such a spot? We are here to share some useful tips&tricks, so let's start.

1. Content is absolute

In real life, people tend to avoid empty stores as such deserted places are a clear sign of a failing business. The same logic applies to your online shop, and having constant content makes or breaks your online presence. Pumping out blog posts, social media news, emails, notifications, status updates, etc., all work towards building up your presence, and making people turn their heads. Each click can be considered a potential customer, and the more content you have, the more clicks you can get.

2. Mobile friendly

Gone are the days when shoppers sit in front of their desktops and browse. Everyone has a mobile and is doing things on the go. Your site needs to follow trends and be as mobile-friendly as possible. Plenty of factors contribute to your site speed, and optimising it becomes necessary. Compressing your images, getting rid of unnecessary mega-bite baggage, cleaning up your code and tightening up the resolution and functions to better fit the mobile platform go a long way in showing that you care about your customer experience.

3. Be SEOed or be gone

When you search for a term or a service on Google, you rarely go beyond the first page or just the first couple of results. The same goes for your future clients, and doing all you can to place your business on that front page is paramount from your end. To that extent, anything is allowed and hiring the pros, and dedicated people get you started. SEO as a field is constantly evolving, and while you may try to do it yourself, reaching out to a successful and proven SEO experts from Sydney, for example, can get you that head start you always wanted. SEO as a function is there to place you front and centre, make your name known, and from there you can start building upwards.

4. Influence the market

Building your reputation and brand takes time, money and effort. Time may be the most demanding one as trust is built from scratch, and it takes a while for your company to get established. One shortcut you can take here is to leverage other people's influence on the market and by extension, on customers. Reaching out and hiring influencers to represent and speak for your company will bring an instant boost to your traffic.

Influencers have an established, large, and dedicated group of followers to which they serve as a guide. What an influencer says about your product or service becomes an instant hit with his followers and your presence skyrockets. Make sure to thoroughly research which influencers you reach out to and hire, as employing the wrong one creates the opposite effect.

5. Collaboration brings exposure

While it is true that all companies are competing for the same price, you can reduce competition with cooperation. Researching similar or symbiotic companies and products can lead to surprising company cooperation in the field. Approaching the market in unison, with pooled resources, is much easier than being divided. Partnering up and presenting your joint operation via a webinar shows your current and future customers what you can do together. A united user base that you can both benefit from because your products naturally align, is vastly better than competing over scraps.

6. Interactivity leads to profitability

Driving that user engagement starts with a single comment. People love to interact and be noticed, and you as a company have all the power on your side here. User engagement becomes a valuable tool in noticing and appreciating your customers. Every comment or a live review must not be left unattended but commented. Positive or negative feedback has to be equally addressed. And when your customers get noticed by you, they start to build a relationship with a company that cares.

Every day presents a unique opportunity to nurture and grow your user base. One by one, each customer kept a battle won. Having a reliable user base to lean on, becomes the foundation for your future business plans. And such a community is rare and valuable in today's hectic business environment. Quick boosts and injections are possible, but consistency always trumps chance. Not capitalising on your sudden gains and keeping your customers today and tomorrow will make all that effort in vain. That's why constant vigilance and innovation become your daily routine. We wish you all the best.

Mike is an Australian business consulting specialist. He’s working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.