Is Social Media Marketing better than Google Marketing? Facebook Ads Vs Google Ads

Google Ads and Facebook Ads are the two leading platforms in the market for paid media. How can you know which is best for your business? Read this post then.

Social media marketing and Google marketing are two of the best ways to reach new clients in your eCommerce market. Choosing the correct campaigns for the right channels, on the other hand, is a different matter.

Today, Facebook and Google account for approximately 70% of digital ad spend among businesses. A well-thought ad campaign is imperative for standing out in crowded eCommerce markets with attention-grabbing content and assuring ROI.

What is the best channel for eCommerce when comparing Facebook Ads and Google Ads?

There is no single correct answer. Each platform can help achieve unique goals and reach different audiences.

In this guide, we will cover the main differences and important statistics between Google Ads and Facebook Ads.

What is Google Ad?

Google Ads allows businesses to reach their target audience by displaying text ads in search engines when people search for relevant keywords.

Google Ads operates under a pay-per-click system. This implies that you only get paid when someone clicks on one of your ads.

The process is simple. You place bids on keywords that are pertinent to your products or services. And, as a result, your advertising will show up in the search results for those search queries.

Let’s break down the factors to take into account while creating a Google Ad:

1. Ad Rank and Quality Score

When creating your Google campaign from scratch, you should pay special attention to your Quality score. Better placement for your clients and cheaper acquisition are also benefits of higher QS.

2. Location

Set up the location where your client’s ad will appear. Even though it is a paid ad, Google’s main goal is to show users the results that are the most relevant.

3. Keywords

These are equally crucial for both organic and paid advertising. Google uses the keywords that your agency chose to match ads with search requests. Do not skip the procedure.

4. Match Types

Using Match types, you may tell Google whether you want to precisely match a search query or whether your client’s advertisement should appear next to a closely related search query.

5. Headline And Description

As you are aware, producing effective ad copy is crucial. So, it is critical that your ad language aligns with the searcher’s target keywords and reflects their intent.

6. Retargeting

Google Ads retargeting is a way to advertise to individuals who have earlier communicated with your client’s ad, but have not converted. This is an effective method to advertise for your clients.

What are Facebook Ads?

Facebook Ads is an advertising platform that allows you to put ads throughout Facebook’s Audience Network in its feed, Messenger, and mobile apps. Facebook marketing can help you to succeed in your business. With a wide range of targeting options, you can reach and engage your audience through several ad formats such as images, videos, slideshows, carousels, collections, and more.

Facebook Ads Vs Google Ads: What Is The Key Difference?

Now, it’s time to understand the differences between Facebook Ads and Google Ads. So, Let’s compare Facebook Ads Vs Google Ads.

1. Audience Size

Both Google and Facebook have a massive following. Google tackles more than 5.8 billion daily queries, while Facebook has 1.73 billion daily active users, according to estimates.

You can not choose the best fit for your client’s business based just on audience size as it is quite likely that both of these platforms are used by their target market. Instead, consider the following questions:

1. Are these networks popular with their intended demographic? 2. Is their product search or social-focused?
2. Cost

Cost is another factor that is taken into account. The overall CPC on Google Ads is $2.69 but this differs widely by industry. However, The average CPC is $0.45 on a Facebook ad which shows that Facebook advertising is typically less expensive than Google Ads.

3. Buyer Intent

Google Ads always outperforms Facebook Ads in terms of buyer intent. Consider your clients’ business - do people tend to look for their products or services when they are ready to make a purchase?

For example, if a person’s air conditioner fails, they immediately begin looking for an Aircon repair company. Search ads would put the company in front of potential clients when they require their services.

On the other hand, the person won’t recall the Aircon company they saw on Facebook two months ago. In this case, Google Ads would come out on the top.

Facebook Ads are less successful in converting leads quickly. People generally use Facebook to relax, not to make purchases. But, this platform is beneficial for building your client’s audience.

So, Facebook might be the greatest option for your client’s campaign if its goal is to increase brand recognition rather than prompt conversions.

4. Targeting Options

You have choices for targeting particular audiences with Google Ads and Facebook Ads. You can target users on both platforms, among other things, based on their age, gender, location, and income level. However, when it comes to advanced targeting choices, Facebook is the winner.

Which Platform Is The Best Fit For You?

So, Google Ads or Facebook Ads - which is better for your client’s business?

Think first about the precise advertising objectives for your client. Are they focused on maximizing sales as soon as possible? In such a case, Google Ads might be a better option. On the contrary, Facebook Ads may be a better option if they want to enhance brand recognition.

Next, consider which stage of the buyer’s journey you want to target with PPC Ads - Google Ads is excellent for drawing new bottom-of-the-funnel prospects, while Facebook is usually better for getting new top-of-the-funnel prospects.

Finally, evaluate your client’s advertising target budget as well as your agency’s technological expertise. Do they have the funds to invest in Google Ads, or even if their business is competitive? Is your agency capable of creating a strong image or video-based ads for Facebook?

Discussing such questions might assist you in creating a realistic and actionable approach.

Final Takeaway

That’s it! Google Ads and Facebook Ads are two advertising platforms you can use to get your products or services in front of the right people.

One platform is not necessarily superior to another. However, using both platforms can help you cover the complete buyer’s journey and receive greater exposure for your brand.

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