Understanding YouTube Video Ads Formats

Skippable & Unskippable YouTube Video Ads

YouTube Video Ads are available in many formats but the main types are skippable and unskippable. While the latter is an ad format that the YouTube video watcher must watch till the end the skippable once allows skipping it after a few seconds of must-watch. The skippable ones have to be watched for 5 to 11 seconds before they can be skipped to continue to watch the intended video.

As per the latest news, the video streaming company is planning to introduce five more unskippable versions that visitors will have to watch till completion. Although the video streaming platform has confirmed that the streaming would be limited to 6 seconds Bumper format, we will know that once the ads are rolled out. If the streaming comprises ads being shown one by one then the wait time could be as much as 30 seconds. On Youtube, the client pays when the viewer has watched a certain specified period. In the case of non-skippable ads, the viewer has to wait for the period of completion.

Do viewers have that much patience?

It is unlikely the viewers will rate such streaming positively, until unless they find the ad videos solving their problems or just engrossing.

Those who find the ads an irritant could easily subscribe to YouTube Premium and watch videos sans ads.

Instream Ads Skippable & Non Skippable

Instream video ads embedded within the system play before, in between, and after the video being watched. These are typical instream ads played on YouTube. In this case, the viewer is already captive and has little option to avoid the advertisement. These have to be in terms with the topic being watched, otherwise, it will lead to a bad impression. These formats can be both skippable and non-skippable. The latter can be available for viewing on YouTube as well as on Google partner sites and the payment is based on impressions.

Bumper Ads

The payment in the case of bumper ads is based on impressions. These are for six seconds and are available on Google Partner Sites.

Video Discovery Ads

Charged per click on the thumbnail, these are available next to related videos on YouTube. They are also available on the home page when viewed on mobile. These are Masthead ads played on the YouTube home page and charged on a CPM basis.

Outstream Ads

These are mobile-only and appear on websites playing videos from Google Partner sites. Charged on vCPM basis after viewed for longer than 2 seconds.

Before we proceed, it is important to under in the case of video marketing that the crux of the objective should be delivered within the minimum prescribed time frame by the streaming platform since many viewers skip the advertisement after that.

Before becoming part of the campaigns it is vital to create a video specific to the topic or the product you are planning to promote. These short videos can be developed using the services of a video Ad agency nearby.

More and more advertisers are flocking to YouTube to promote their services and products. The annual revenue generation for this streaming platform is a whopping 28.8 billion USD in the year, and it is experiencing quarterly incremental growth every year.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.