Best ways to integrate video into your business website

There is no doubt that video has grown in importance in online marketing in the past few years as consumers are viewing more videos and reading less text. There is a growing generation of young people who want to view and understand stories quickly rather than having to spend a lot of time reading a lot of text and trying to comprehend something that merely requires watching a video. A video-enhanced page increases visitor retention and sales conversions, so you want the same results for your site.

Here is the best way to integrate video into your business website

Video Overview of a company

The main reason you need a video on your website made by the professional video production Gold Coast company, especially on your home page, would be to tell your story, reveal a personality, engage visitors visually, and, if applicable, put a face to your business name. Even though audiences are more likely to get a feel for a brand when they see it or hear it, as opposed to just reading an introduction statement that may or may not have been written by someone within the organization. It is much easier and more enjoyable to get a sense of the essence behind a brand when they can see and hear it.

Videos of customer testimonials

It's not enough to tell potential clients what you've accomplished - what people respond to is third-party endorsements. There is almost no doubt that creating a video compilation by professional video production Gold Coast company that includes glowing testimonials from past and present clients of your business is one of the best ways to attract new ones. It isn't easy to imagine anything more compelling to website visitors than evidence that your product or service works.

Video tour

Give visitors a tour of the office to see how things work. You can offer a video tour of your team, workspace, culture and environment, all the bit details which add up to make your successful and business unique. The best thing you can do for them is to show what makes working with you so enjoyable. Give your business the best chance to succeed by presenting it in the form of video made by experienced video production Gold Coast companies like Capture Collective in the best possible manner.

Work showcase

Despite its simplicity, it is extremely effective. You can showcase your best work to the world using a video made by experienced video production Gold Coast company. Presenting your portfolio in a dynamic, visual manner captures the audience's attention and shows what kind of services you can provide. Nonetheless, you should ensure that you don't include every project you've ever worked on in a two-minute reel.

Series guest interview tips

Guest interviews are similar to customer testimonials in that they feature third-party people but differ in that they may be about anything relevant to your business. For example, during an interview, you may ask an industry expert about changes in the current trends in the field, marketplace, or their own experiences in the field. When you start interviewing a more comprehensive range of people across your industry, you'll find no shortage of topics to discuss. Your audience will appreciate the diverse views.

Video news updates

You can keep your visitors up-to-date with what you're doing by posting videos regularly. Like Instagram stories and video newsletters, these updates don't have to be overly long. Just be enthusiastic and concise about releasing the product or your work. For example, you can ask your video production Gold Coast company to use video news updates to announce a project you think visitors will be interested in and then reveal more details in each edition - seasonal specials, product launches, innovation, etc.

Capture Collective is a Gold Coast based team specializing in video production and photo content. Capture attention and drive action with captivating content.