Location Big Data Analytics for Enhancing Business Intelligence

Throughout the years that Mapsted has provided location-based analytics to verticals and horizontals, we have identified the key challenges that businesses face and are attempting to address with location analytics.

One of the many benefits of using Mapsted's technology is the ability to make quick decisions based on location insights. It propels them toward opportunities and demonstrates how to gain a larger share of the wallet without jeopardizing efficiency. As a result, utilizing geodata is no longer an option, but rather a requirement. However, most businesses require a scalable strategy to automate spatial data processing rather than a plug-and-play solution. All of this to optimize asset, traffic, and fleet management in a complex environment.

When it comes to drawing insights from big data, Mapsted's proven expertise in location data analytics should be leveraged. Working with diverse datasets has led to Mapsted's solution being regarded as a superior offering, particularly because it focuses on data management, storage, analysis, and pivoting - all of which are ritually critical for business transformation.

What we’ve delivered

Data is more dispersed than ever before, making it more difficult to collect for analysis. What matters is that data is leveraged at the right times with AI and ML to improve the quality of insights and derive meaningful interpretations. Mapsted's location analytics is ideal for streamlining everything from data collection to preparation to modeling. When you integrate our agile solution into your business platform, you will notice faster business transformation due to agile decisioning.

Mapsted's analytics help by relieving your analytics team of the burden of determining how to use location data and raw data to polarise customer sentiments. You can improve your success rate by delving deeper into what a customer does and where they frequent. Mapsted's solution is more efficient because it allows for data visualization via heat maps and cluster maps, allowing for a head start on brand positioning.

After switching to Mapsted analytics, you'll never need another standalone solution again because you'll have better clarity of your customers' wants and be able to direct resources in real-time. Mapsted's location technology improves real-time accuracy without requiring GPS, Bluetooth Low Energy, or Wi-Fi. We accomplish this by combining location data with custom maps as a geodata layer to model data visualizations for various use cases, giving administrators more control.

Our models are not only at their most efficient, but also more robust, as they combine data variables from multiple sources to eliminate guesswork entirely. As a result, our model forecasts traffic, demand, and other variables that influence customer traction.

Conclusion

Mapsted's location analytics users can easily calculate the full potential of location big data. Anyone, from small businesses to large retailers, can benefit from big data locations to learn more about their customers and improve operational efficiency.

The reasons to consider Mapsted’s solution:

• Allow businesses to begin with a data-driven strategy.

• Improves indoor traffic management by providing real-time congestion and incident reports.

• Improves the buyer journey through route optimization

• Provides more savings opportunities to keep demand warm.

Mapsted's expertise will help you deliver the right values to the right people at the right time, as demonstrated by our existing customers. Mapsted's sole focus is on accelerating business transformation. Platforming Mapsted adds custom functionality through integrations that leverage Mapsted's proprietary indoor location intelligence to reduce risk and improve business relationships.

A tech-savvy blogger and writer. I take great interest in learning about new innovations in technology and how it is changing our world.