Digital Marketing Types

Digital marketing types. Digital marketing types and tools, in this article we will discuss it in detail what are the basic types of digital marketing and what is their importance in our business activities. If you are looking to flourish your business within days without wasting your money on other types of marketing. With the help of digital marketing tools which we are going to discuss in this article it will be easy for us to target the right audience with limited amount budget. This article will help to understand what type of online marketing is required for the promotion of your brand and after implementation you can analyze the stats with the help of applications and software’s to calculate the return on investment (ROI).

Online Marketing

Digital marketing is also called online marketing it is a technique which helps to promote or sell product through digital channels or links like Facebook, Instagram, online shopping stores and personal websites etc., using internet.

Let’s discuss the types of digital marketing. Basically, digital marketing is divided into 8 major types, I’ll elaborate each type briefly.

Types of digital marketing

Search Engine Optimization:

Search engine optimization in digital marketing is technique to get free traffic from organic, genuine, and natural search results in google or search engines. In other words, it is defined as it is the name given to activity which tends to improve search engine ranking. There are four types of search engine optimization.

On-page SEO

On-page SEO or onsite SEO as name suggests that it is activity which is carried out on page or on site directly. After creating a website to get organic traffic from search engine it involves the on-page optimization of website like relevant description, meta keywords, titles, images and headers etc.

If we create a website but not properly doing onsite SEO then we are probably running a trial base website which will impact our business and we will waste our money and time. On other hand if we create a user-friendly website and properly doing on-page SEO which includes meta description, title, meta keywords and images it will surely help our website to rank on first page.

Off-page SEO

Off-page search engine optimization or offsite SEO is the activity which is done outside of your website. It is opposite to on-page SEO. It helps to rank your business or websites on different search engines like blogging, internet ads, and HARO etc. It includes numerous factors like link building, social media, podcasts and reviews of basic SEO that help to rank your website.

Technical SEO

Technical SEO can improve the experience of appearance of your website on organic search results. It has nothing to do with on page and off page elements. It is quite different from black hat SEO because technical SEO improves the user experience by optimizing the website while on other hand black hat SEO works in opposition. Technical SEO includes the factors XML site map submission, site speed, structured data and colonialization etc. These are the main factors which help to improve your site and make easy for user to get access to your website.

Local SEO

Local SEO is the type of SEO which is area specific it deals with the ranking of your website in particular city and state. It is an easy way to get customers by linking your store and website on map. This activity is carried out on "Google my business" actually a superb source to get attention of organic customers in targeted area. Google has several particular rules to suggest your customers depending on your reviews, site location, proximity and business hours etc.

Email Marketing

Email marketing in digital marketing is a direct a marketing form it is very powerful marketing technique to promote your services and products via emails. It helps to make your potential customers aware from your product. There are three types of email marketing.

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