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Robust Salesforce features’ that can Maximize Your ROI

Author: Qr Solutions
by Qr Solutions
Posted: Sep 29, 2022

Salesforce has remained at the forefront of CRM technology with its feature upgrades. As digitalization keeps spreading, an increasing number of businesses are turning to digital selling to stay competitive. As a result, there is a noticeable surge in Salesforce consulting and implementation for businesses.

Salesforce continues to bring new features and products to the market year after year. Salesforce is unique in that it regularly releases new feature sets for enterprises. Several versions every year, new features, convenience, the list goes on and on.

Salesforce features that can help you maximize your ROI

The Salesforce platform is highly adaptable and adjustable, providing organizations and customers with a wide range of features. The list of features is broad. Below are some of the top features that can assist organizations in optimizing their Salesforce implementation.

Lightning Page Performance for Productivity

Have you ever worked as an administrator or end-user in a Salesforce org where the lightning pages are neither inconsistent nor optimized?

Salesforce created Lightning Page Performance to address this issue. While working with Salesforce org, this powerful feature allows users to manage inconsistent not optimized lightning pages. The Lightning Page Performance tool is natively created with Lightning App Builder for doing all the analysis.

In-App Guidance for Engagements

Maintaining employee engagement involves processes that benefit them, from onboarding new employees to user adoption for systematic enhancements. Employees who work in complex sales and support cycles may find it difficult to remember all the steps required to complete the job.

The In-App Guidance feature helps employees navigate the system by providing reminders, tips, and gradual walk-through. You can also set this feature to display a floating message in the utility bar to track the effectiveness of your implementations.

Salesforce Survey for Feedback

To maximize Salesforce ROI, a company must first understand where the opportunities for improvement exist. Long sales processes, product-related issues, slow response time, and others. However, analyzing the root of the problem is required before implementing change.

Social Studio for Marketing

Organizations use Social Studio to interact with prospects and customers on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and others. Moreover, Social Studio connects your marketing and sales team to customers. By allowing customers to communicate on their terms across platforms, this tool allows employees to develop both purposeful and personal relationships with them.

AI and Data-Driven Intelligence

Einstein, the AI-powered Sales Cloud, was released in 2017 to provide data-driven predictions, insights, and suggestions to assist in making better lead/sales decisions. It does this while continuously learning from your CRM data regarding team effectiveness, whitespace, and pipeline patterns. Consider the time, energy, and opportunity costs that Einstein brings to the table by automating data analytics.

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About the Author

QR Solutions a leading Salesforce partner offers a strong hand to many businesses around the world in fuelling their revenues by helping them to integrate & implement a top-notch Crm systems, such as Salesforce.

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Author: Qr Solutions

Qr Solutions

Member since: Aug 16, 2022
Published articles: 12

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