Things You Should Know Before Hiring A Google Ads Consultant

In the rapid pace of digitization, who doesn’t want to be noticed by the world-renowned, favorite, and trusted search engine "Google"?

Google Ads is not unlike any other online advertising platform. It is an authentic Google product where advertisers from around the globe compete with high bid amounts to display their service offerings or product listings and attract paid traffic. According to HubSpot 2022 Annual State of Marketing Report, 63% of internet users have interacted with a Google ad at some point, which is why the demand to hire a Google Ads specialist is constantly on the rise.

If you are under the impression that Google Ads is the same as SEO and with an SEO expert on the team, there is no need to hire a Google ads expert, you are wrong! Google Ads gets you paid traffic, while SEO gets you unpaid; that is organic traffic. Let’s dig in and answer the HOW factor in question!

How Can Your Business Benefit from a Robust Google Ads Strategy?

Over the last decade, the growing presence of an online audience base has drifted businesses to appear on the World Wide Web. In the overcrowded and highly competitive online marketplace, there needs to be a platform that can offer a competitive edge to businesses and ads on Google fits very well into the picture.

According to Web FX statistics, 90% of consumers have reported that ads influence their purchase decision, and 75% state that paid ads make it easier to find information. Following these metrics, how can you not comprehend the need to hire a Google Ads specialist? If you are still unsure, dive into the following benefits of a well-planned google ads strategy:

• You are ensuring an accurate placement of your Google ads in terms of appropriate geo-targeting.

• It is gaining more traction and online brand awareness that can render you more Marketing Qualified Leads (MQL).

• Funneling traffic to the right landing page to gain new customers.

• Although time, cost, and effort are high, the results of adwords expert tips in terms of high ranking over your competitors, increase traffic, etc., are faster than SEO.

• Strong Return on Investment (ROI)

• And various uncommon financial gains

Top 4 Ways Google Ads Consultant Can Boost Your Business Growth

Being familiar with the business profits that Google ads can bring to the table, it’s time to understand how a Google ads consultant can contribute to business growth and success.

The most effective ways for productive results are:

• Setting goals and KPIs - A Google ads specialist can help outline SMART goals for your marketing campaign that can help build brand awareness, expand your reach, gain more website traffic, and much more. Besides, they can also help you determine what Key Performance Indicators (KPIs) you should track to measure your business growth. These KPIs can include:

• Impressions

• Clicks

• Clickthrough rate (CTR)

• Impression rate

• Conversions

• Conversion rate

• And other valuable insights

• Designing landing pages with compelling ads - A landing page is the face of your campaign that needs to be designed before your campaign goes live. It must be designed with a compelling ad copy. They create an attractive landing page to include the following:

• A relevant and compelling headline

• Descriptive subheading with easily readable content

• Testimonials from happy clients

• An enticing Call to Action (CTA)

• High-quality visuals

• Conversion opportunities like exit pop-ups to collect user data

Moreover, the landing page is incomplete without a persuading, intriguing, and personalized ad copy. The copy should capture your products or services essence and encourage users to take action.

• Implement Tracking - Before the ad goes live, the Google Ads consultant ensures that the campaign's tracking code is set up. This digital tracking is imperative as missing this means you won't have data, and without data, an ad becomes futile without improvement metrics.

• Test and Optimize - The expert will test and optimize the campaign to make the necessary changes. A widely-used tactic could be A/B testing, where the expert first changes one component of the landing page and then tests the results between A and B versions. Once the campaign is ready, they keep track of the data and make changes to optimize the campaign.

Conclusion

Hiring the right Google ads specialist is an asset for any corporation. If you are thinking about how to hire Google ads expert, take the help of talent networks like Uplers. They offer you the best match as per your requirement from their pre-vetted talent pool. Additionally, you can choose from global candidates for remote hiring.

Content Strategist At Uplers. Loves to read novels and write books