Houston SEO Tips to Improve Your Search Engine Rank

Use Header Tags

Header tags are used to specify headings within a web page article.

Using H1, H2, and H3 header tags, for example, allows readers to quickly skim your web pages for content that they want to read instead of having to trudge through all of your content.

In fact, most people will not read all of your content if it is difficult to understand.

Online users have little patience and will abandon a website that does not provide them with useful information quickly and in an easy-to-read format.

Italicize and bold keywords

Bolding keywords makes them stand out to readers, letting them know right away what your web pages are about.

This is another way to keep visitors on your website for an extended period of time, allowing them to become more acquainted with your company and website.

Make use of title tags.

The title tags on a page tell people who are searching for information on Google, Yahoo!, and Live (formerly MSN) what your web page is about.

Every web page should have a unique title, and the title should always be written specifically for that web page.

Include the title of the article on the web page in the title tag if possible.

The title should also include the primary keyword that the web page is focusing on.

Create a distinct description for each web page.

Because each web page is unique, each should have its own description.

Try to include your keyword in the description one or two times.

Overcrowding the description with keywords is unlikely to improve your search ranking.

Use Different Keywords for Each Web Page

Each page should have its own set of keywords as well.

The primary keyword on which a web page is focused should be the first keyword in the keyword list.

This increases the prominence of the keyword, which is an important factor in search engine optimization.

Use only 100% original, one-of-a-kind content.

Copying content from another website is considered duplicate content by search engines and is unlikely to improve your website's search rank.

Create your own original content or hire a Houston SEO Company to create optimized content for your website.

Make Your Website Easy to Use

The first two SEO tips in this article covered how using header tags and bolding/italicizing keywords can help you keep your readers' attention.

These tips also help your search engine ranking because search engines look for these optimization techniques in order to provide quality websites to their users.

There are many SEO tips that can help you improve your search engine rank, but without the assistance of a Houston digital marketing agency, your website is unlikely to appear on the first page of a search engine for search terms that your visitors are actually using.

You may appear for secondary search terms and "long-tail keywords," but the competitive keywords that target markets actually use are frequently targeted by big-budget retailers and service providers.

I am Richard Thomas and digital marketer by profession living in Houston and love to write how small and big businesses can have their strong online presence.