Restaurant Menu Making From Scratch: A Complete Guide

Any robust restaurant marketing plan must comprise a good restaurant menu design. A good menu reflects the business’ personality, lends focus to the operations, increases profitability, enables the setting of budget estimates, and always keeps the brand image high.

Restaurateurs can change the game by using a digital menu on their own professional restaurant website and enabling online food ordering.

What is a Menu

Let us first understand what a menu means before delving into the details of menu design and engineering.

A menu is a list of food items or drinks offered by a restaurant for purchase or the list of items that will be served (on and off-premise)

Significance Of A Good Restaurant Menu Design

A good restaurant menu design matters a lot for restaurant business as it is one of the most dynamic and flexible parts of a comprehensive marketing plan. Optimizing a digital menu for online ordering will ensure the success of the business and promote profitability in the long run.

Five Primary Types Of Restaurant Menu

The five fundamental types of restaurant menu are:

A La Carte Menu

When each menu offering and its price are mentioned separately, offering greater choice and flexibility to customers, it is an A La Carte Menu. This is a French term meaning ‘by the card’ or ‘according to the menu’.

Du Jour Menu

This menu will vary from day to day depending on what the chef has prepared, the specialty of the day, or what is available on a specific day. ‘Du Jour’ is once again a French term meaning ‘of the day.

Cycle Menu

A menu where the list of food items are repeated in a cyclic fashion or rotational manner throughout a certain period is known as a cycle menu. This is most often used by cafes that serve one type of sandwich on Monday, another type on Tuesday, a third variety only on Wednesday, and so on for a period of 7 days.

Static Menu

A menu of a restaurant in which the larger portion usually does not change in terms of the food or beverage items offered is called a static menu. While such a menu offers greater consistency, it also gives customers a better dining experience with more choices and flexibility. A static menu can be on paper, displayed on digital boards, or even be a QR code from which customers get redirected to the menu page.

Fixed Menu

In a fixed menu, a few items are listed along with a fixed price. Table d’hote menu and prix fixe menu are the two types of fixed menus. From a table d’hote menu, customers can choose two or three options from categories like appetizers, entrees and desserts and pay a fixed price for it. Whereas in a prix fixe menu, diners can choose only one option from menu categories like appetizers, entrees and desserts. Prices will vary according to the customized option chosen by the customer.

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