Digital Marketing Strategies For Restaurants

Gone are the days when restaurants relied solely on conventional marketing forms like brochures, posters, paper menus, and other printed versions for capturing people’s attention and reaching more customers. But, with the restaurant industry becoming increasingly competitive and the advent of digitalization in marketing, the entire game plan has witnessed a sea change.

Restaurants have realized that the greatest potential for reaching people and marketing the brand lies online. Restaurants must build their own website and use digital modes to reach people where they are present most of the time.

90% of diners research restaurants online before deciding on their dining destination.

This makes a digital marketing strategy an extremely powerful tool for restaurants to utilize and execute in order to sustain or beat the competition.

Stunning Statistics About Restaurant Digital Marketing

• 57% of people visit a restaurant’s website before deciding if they can dine in the place.
• 33% of diners read online reviews written by guests before dining in a restaurant

Amazing Facts About the Restaurant Industry

95% of restaurateurs admit that technology aids in improving the overall efficiency of the restaurant business.

With digitization infusing a new lease of life even to medium-scale eateries, restaurants are making full-fledged use of their own online ordering services powered through their websites and mobile apps.

• For every online order, 34% of diners spend nearly $50
• 60% of diners utilize digital channels to order food online, at least once every week
• Since 2014, digital ordering has recorded a 300% growth
• 70% of consumers prefer ordering directly from restaurants rather than using third-party food delivery apps.

Why Is Digital Marketing So Important?

Small restaurants too should consider the prospects of expanding their marketplace on a global level by using the online medium. Restaurants must not overlook the robustness of digital channels as a means to increase footfall, improve online orders and multiply profits.

Customers Are Online

The diners of this generation are very active online. So, it is essential to reach out to them through a medium where they are interested in to know you and also learn more about you. Restaurants must necessarily have a robust website and also be active on other social media platforms. If diners do not find you online, they might develop an unfavorable impression about the restaurant, not be willing to visit it and try your exquisite dishes.

Cost-Effective Marketing For Restaurants

Digital marketing is a boon for restaurants that have devised a marketing strategy on a shoestring budget. Using social media for online advertising allows restaurants to reach a niche target audience. By excluding people who might never be your patrons, restaurants can save a lot of money and time. Social media is a boon for restaurants as it allows one to set a daily budget to reach out to a distinct audience that would be interested in trying your food.

Read More : https://restaurantify.com/digital-marketing-strategies-for-restaurants/

Restaurantify is the place for restaurateurs to seek support in getting an online business window active immediately.