The Biggest Advantages of Outsourcing Your SEO

Having a business without SEO is like driving blind. You want to know your customers and help them choose you from the competition. Since everything is on the internet these days and people can’t put their smartphones down, your online presence can define your success.

However, it's not enough to build a website and open social media profiles. You need to pop up on top whenever someone uses Google or another search engine to find products or services such as the ones you offer. Instead of having an in-house SEO team, it’s better to hire an outside agency for this task. It may sound impractical, but there are many advantages of outsourcing your SEO. Let’s go over the biggest ones!

1. A positive financial aspect

A big brand can afford to have an in-house digital marketing department, but it can be a too big expense for a small business. Outsourcing your SEO to an agency is contract-based and you can negotiate prices, get discounts, and decide what you can afford now and what to leave for later. Additionally, you will both cut costs and have satisfactory ROI in the end.

This makes it a money saver option that is flexible and you can control it financially. Having full-time employees means investing in their salaries, benefits, and other things it includes, and it may put a strain on a budget of a small business.

2. Access to quality SEO tools

SEO agencies use tools that are specifically intended for digital marketing. If you want to use these tools, not only you would have to know how but also pay for them. On the other hand, by hiring an outside digital marketing team, you gain all these tools offer plus the expertise to use them to improve your position in search results. Instead of worrying about monthly subscriptions, you can focus on your business and enjoy all the benefits that come with outsourcing.

3. Keeping up with the newest trends and changes

SEO trends and algorithms change a few times every year and staying on top of it is a job on its own. If these are not followed, your website may suffer for it and you may even earn penalties with Google crawler. It's an SEO agency's job to immediately incorporate these changes and make sure your website is up-to-date with the newest trends.

You may be able to keep up with some changes to your website's SEO, like content, but all of them will require more than one person. This, as mentioned before, may prove to be quite an expense for a growing business, and using an agency may be a more practical option.

4. Great local coverage

The best local visibility comes from local agencies. This means, for example, that if you have a business based in Sydney, you should hire SEO professionals from Sydney. A local agency will know the market and understand how the target audience behaves. Moreover, you can meet in person and discuss ideas to improve your rankings and SEO strategy, instead of opting for online communication with a foreign agency.

Another advantage of a local SEO company is that it can connect you to other businesses they work with, helping you with networking. This can lead to trading guest posts or features between businesses on their websites and social media accounts, bringing wider exposure.

5. A well-optimized website

It’s not enough to have a website and place its address on your business cards and social media profiles. Even with all that, you may as well be invisible if your online presence is not optimized for search engines. The aim should be to be accessible to those that don’t know your URL and are looking for your particular services through Google, Bing, or other search platforms.

Website optimization includes tweaks that require knowledge of web development, coding and implementing SEO in design. Images, videos, meta tags, and other website elements can all be part of your SEO strategy if you know how to make appropriate adjustments. This can all be part of the outsourced work when you hire a digital marketing agency.

6. Knowledge to measure results

SEO brings measurable results and interpreting them can help your business be more visible and rank well on the search result page. Furthermore, sometimes the results may be negative, and acting on them quickly can be crucial to maintain a favorable online presence.

An SEO agency will constantly monitor and evaluate the data to anticipate changes that come from your website’s performance. It will tell them what pages underperform and which ones are doing great, as well as how your keywords rank. An agency has resources and personnel that can monitor your SEO 24/7 and react the moment they notice negative results.

7. A time saver

They don’t say that time is of the essence for nothing. As a business, you depend on deadlines and milestones, especially if you are new or small. An SEO agency can save you time since it already has the means to start the research and optimization the moment you hire it. Outsourcing your SEO will give you room to work on other tasks that are important to expand your business.

Also, it will save you from penalties, malicious attacks, spam, and hacks that come with having a website. Inexperience here can be detrimental and ruin your rankings, which in turn can be time-consuming to repair and restore your online reputation. Since a digital marketing agency has people who are trained and work only on SEO, it will make updates and changes much faster and to your satisfaction.

Final thoughts

If anything can be deduced from these biggest advantages of outsourcing your SEO it's that a business can't thrive without online visibility. Customers want to find what they are looking for quickly and you want to be among their search results. Even ending up on the second page of search results can be bad for business if your target audience doesn’t tend to look there. A digital marketing agency will know who your audience is and how it behaves so they can build an SEO strategy that will guarantee you a top ranking.

Mike is an Australian business consulting specialist. He’s working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.