Things To Look Out For When Hiring Your Next SEM Specialist

Search Engine Marketing (SEM) is paid advertising to increase website traffic. Although it’s paid, it’s not child’s play to raise online brand awareness considering the competitive nature of the digital market. While SEO needs to be earned, SEM needs to be proved. Paying for the ad won’t suffice; it’s essential to justify the spending with sizeable returns gained. And these returns are generally in the form of the top spot on SERPs (Search Engine Results Page), new leads, increased clicks and impressions, less bounce rate, etc.

This is where SEM experts step in and take the lead. They formulate a result-oriented content marketing plan that yields results worthy of every penny spent. These professionals are responsible for planning, organizing, and executing the entire digital marketing strategy. When you, as a recruiter, are hiring for such an accountable role, you need to ensure you have everything you need in the new hire. Let’s take a look at what makes a complete SEM profile!

What To Look For In Your Ideal SEM Expert?

An ideal SEM specialist is not just someone who can plan a paid marketing campaign and run it on Google. They need to be someone who can guarantee results in return for the money spent and is liable for measuring the performance and making improvements if required. They need to back their strategy with quantifiable real-time outcomes.

An SEM profile with the following inclusions can be a perfect hire to be shortlisted:

• Relevant and professional SEM experience is a must to ensure more clicks on paid ads and improve organic rankings and online brand awareness.

• A multi-tasking SEM expert should be hired, as running marketing campaigns requires organizational ability. The experts need to juggle several project requirements simultaneously. So proper planning and organizing are the keys to success.

• A good communicator can go a long way when it comes to SEM. This is because a paid marketing campaign is not a one-person job; it requires constant communication among teammates and regular client feedback.

• Evaluating data requires a strong analytical mind that can interpret data gathered from various sources and utilize it to gain valuable insights.

• The candidate should have extensive knowledge of how paid ads on social media platforms operate and be tech-savvy to keep up with the latest trends.

Standard SEM Specialist Job Description

We feel the pain that you go through when preparing a job description as a tech recruiter. Drafting a job description is easier said than done because this is the first point of contact with prospective candidates in the fiercely competitive recruitment market. Thus, you need to prepare an enticing job description that will gravitate the best search engine marketing specialist to apply for the position in your organization. This is what a standard JD should include:

• Research should be the first love for SEM professionals. A lot of research related to keywords, competitor analysis, expected strategy results, etc., is required. Thus, the candidate should have a research background in previous job roles.

• Communication is the key to smooth day-to-day operations and can’t be overlooked at any cost. Team and client communication are two crucial aspects for an SEM specialist.

• The candidate should have a good grip and a keen interest in content creation and content strategy. SEM talent is required to draft compelling content for their campaigns, the kind that seizes the attention of the viewers. Content marketing is the pillar of SEM strategies.

• SEM experts also need to develop and implement marketing campaigns that aim to increase traffic and business.

• Most important is the ability to carefully and smartly analyze data gathered from several sources to derive valuable campaign insights and take action accordingly.

Conclusion

Once you know what to expect, it becomes easy to hire sem expert. If the hiring hassle gives you second thoughts on whether or not you should hire an SEM talent, switch to remote hiring with Uplers.

It is a talent network of globally pre-vetted candidates where there is talent for every remote role. State your requirements, and the talent acquisition team at Uplers, will find the best match from their shortlisted pool. Remote hiring is smart hiring in the current workplace, and to adapt to this hiring model, follow us on LinkedIn.

Content Marketer by profession but a storyteller at heart. She always finds a new story to rhyme at.