How Google Adwords Consultants Help Your Business

A Google ads consultant is responsible for creating, launching, and managing various PPC ad campaigns by working closely with the clients to understand their end goals and design a custom strategy accordingly. Conducting keyword research, performing A/B testing by creating different ad versions, managing budgets, formulating the best strategy for the desired output, and many more are the primary roles and responsibilities of an Adwords consultant job profile.

Now, how do these duties of a Google ads professional bring business gains? How do they help build brand awareness and value? How do they help your business rank on the top Google search engine results page? Let’s find out.

4 Ways in Which Google AdWords Expert Can Boost Business Growth

You might have studied Google Adwords and know the platform. But is knowledge sufficient to run paid ads and lead your marketing campaign? A big fat NO!

Adwords professionals need to be hired as their experience helps deliver optimum results. They are called experts for a reason, which is why you can’t deliver the guaranteed output they can. Hire Adwords consulting services and focus your efforts on other business tasks that need your attention. Several ways in which you can boost your business growth with these experts are:

• A strategy heading without a proper direction is useless. The job of an adwords consultant is to align the paid marketing campaigns towards attaining business goals and do everything possible to succeed. This is a 4-step process that includes setting objectives, getting ready with an action plan, implementing, and evaluating the results to identify required improvements. Whether you want to attract more traffic, enhance your online brand awareness, or generate more leads, it’s all possible with the expertise of an Adwords specialist.

• Google quality score directly relates to your ad's popularity and relevancy. This determines your ad ranking on the Google search results page and is thus a crucial indicator. Here is where the expertise of AdWords consulting plays the differentiator role in staying ahead of your competition. Instead of simply revamping your ad copy, the Google ads expert will improvise this by speeding up page load time, enhancing user experience, checking on keyword relevancy, and various vital factors that will strengthen your page quality score.

• Designing enticing landing pages and bringing conversions is also a significant responsibility of Google AdWords consulting. The experts ensure that the landing pages include aspects that will generate more leads and increase sales. Various ways they achieve this are by upgrading the ad copy content, adding rich media to the page, having interactive fields, ensuring the keyword density in the content, optimizing the page for various platforms, tracking performance, adding actionable CTAs in innovative ways, etc.

• It's impossible to have any strategy deliver optimal results in one shot. It’s always trial and error that gives perfection. An adwords consultant will test and optimize the campaign based on its performance metrics. This is done by conducting split testing, also known as A/B testing. Two distinct versions of an ad are prepared with minor changes like heading changes, color schemes, formatting, etc. The performance is then analyzed to identify what improvements are to be made and implemented. This saves time, effort, and money while getting more value and attraction to your ad.

Conclusion

Now that you are familiar with the indispensable role of a Google adwords consultant, what is your next action plan? Without any delay, get set go for making a new hire. How about hiring a remote talent from the global pre-vetted pool of Uplers?

Uplers is a talent marketplace that will shortlist the best match for your team after rigorous skills evaluation and assessment tests. Just interview the suitable candidates, finalize your hire, and Uplers will do the onboarding formalities for you. If this effortless hiring method interests you, follow us on LinkedIn for more details.

Content Strategist At Uplers. Loves to read novels and write books