Why Outsource Your Marketing?

Growing a business is all about developing exciting and innovative products or services to take to market. The bind that many businesses find themselves in, though, is that they have neither the time nor resources to develop an effective marketing strategy. So, what’s the solution that provides the marketing skills you need to sell your product, without having to reduce investment in other part of the business?

Outsourced Marketing is Goal-Driven

Many businesses worry that marketing is a drain on limited resources but, in fact, it’s entirely the opposite. Effective marketing is goal-driven, and founded on a simple 3-step process:

• Identify business goal/s.
• Determine the appropriate marketing activities to achieve goal/s.
• Create a strategy designed to deliver results and business growth.

The budget allocated to outsourced marketing is an investment for growth; if the strategy is sound, the return you receive will more than cover the initial outlay.

4 Reasons to Outsource Your Marketing

As an outsourced marketing company we’re often asked what the advantages of outsourcing are over building an in-house team. Here are the 4 benefits we talk about in relation to the work we do:

1. 1. Hire Marketing Experts When You Need. ThemOutsourced marketing teams are made up of freelancers who have worked for several years across a range of sectors. In that time, they’ve developed skills, and experience which they now use with businesses to get their marketing up-to-speed fast. Outsourcing means that you get to work with proactive, hard-working experts, who’ll hit the ground running on your behalf.
2. 2. Use Outsourced Marketing to Deliver Your Strategy. Many of the businesses we work with have great marketing ideas for their product or service; they just don’t have the skills or resources to make them happen. Joining the dots between creative ideas and practical implementation is what we’re good at. Whether you need a website designed, or a PPC campaign managed, we can relieve you of the ‘doing’ so you can get on with building the business.
3. 3. Outsourced Marketing Introduces New Ideas. We’ve lost count of the number of times a business has said to us ‘we just need to find a way to make this happen’, only to be pleasantly surprised by a ready-made solution we’re able to offer. Our team has a detailed knowledge of current marketing techniques which have been developed to overcome stubborn business challenges.

4. A Range of Outsourced Marketing Services. There are a range of outsourced marketing services which can be used as you need them, to rid you of repetitive tasks, provide a fast turnaround on marketing campaigns, or deliver an instant marketing team to create and execute a marketing strategy. The following are the most popular outsourced marketing services:

• Search Engine Optimisation (SEO)
• Web Design (including eCommerce design)
• PPC campaign creation and management
• Social media management
• Content creation and copywriting

Outsource Your Marketing offers a range of ways for businesses and marketing experts to work together. Our skilled and experienced marketing team can start straight away; just tell us what you need us to do.

Amanda Price - Digital Content Executive and Researcher for Imagefix | After joining the Imagefix team, she brought to the business an expertise in social media, copywriting and blogging.