Name Badges: Money Making Investment or Waste of Money?

Do you know the name of the person at the bank who provided exceptional service? Or did you get the name of the waitress who gave you excellent service, while out for dinner last weekend? If you don’t, then don’t worry, I don’t either and its because to many businesses don’t provide staff name badges in their workplace.

Meaning if you’re a business owner, you could be leaving stacks of money on the table. You see, if your customers don’t know the name of the staff member who gave them outstanding service, then they aren’t able to make the association between your company and a great experience.

Or worse this fabulous employee leaves your company and perhaps you weren’t aware just how many extra-satisfied customers were coming because of their ability to relate, connect and empathize with the customers. As a result you notice a drop in sales but you can’t figure out why.

Bottom line: by supplying name badges you can help the growth of sales in your business. In fact, here are 5 great reasons that you should:

Your Company Looks Honest and Approachable

Your customer service representative is the first point of contact a customer has with your company and by supplying name badges you’re agent looks approachable and honest, allowing your customer feel at ease. Additionally your company also looks professional with everyone wearing their name badges.

Your Service Agent will represent the company better

Wearing a name badge makes your service agent feel part of a big team and provides them with a sense of belonging and pride. Their actions will also be more in line with the well representation of the business, as she feels she is representing her team, her family.

All member of staff need to be wearing a name badge for this to work, so that includes even upper management.

Affordable Branding and Marketing

More than just the name of the company and the employee, a name badge could also include intelligent marketing. To give an example the world famous ice cream company Ben & Jerry’s, also include on their staff name badges the staff member’s favourite ice cream flavour. This approach provides a more relaxed and fun image for the company and one, which also leaves members of staff involved with the company’s product, ice cream. You can get get custom name badges made for you online, the possibilities of to put on them are endless as the choice is completely yours.

Provide Professionalism

In a more corporate and formal situation a name badge with the employees first and last name, shows the customer they are dealing with an individual as well as a company. This may increase the customer and client relationship as they are judging the company based on the individual that works for it.

Take home message: When considering the use of staff name badges it’s first important to make sure that everyone is on-board. Meaning everyone needs to unite and where their badge or ‘none at all" for any extra sales to be made.

Here at Online Visions we love helping businesses grow their leads and sales via strategic top-end marketing solutions.