What is SEO and how does Local SEO Luton benefits Your business In Luton?

Believe it or not, his three letters, SEO, can make or break your business in Luton. In today's digital world where business is more and more online, his strong SEO strategy is absolutely essential to rank in with local SEO Luton. More on this later, but first we need to start with the basics to better understand the subject.

What should your SEO strategy include?

Google (and other search engines) look for quality content that provides a positive user experience. So your first job is to do household chores. Polish up your website and make it look great. It's important to see the entire site, so don't ignore pages you don't consider important.

All broken links should be removed and fresh, trustworthy, relevant, and up-to-date content should be created.

Keyword research

Then you should focus on your keywords. There are several free keyword research tools that can help you decide which one is best for you to use. Google Keyword Planner. SERP checker; keyword generator; keyword difficulty checker and more.

Using a keyword research tool is worth the time spent. This is because it helps you find relevant things that drive more search traffic to your site.

On-page SEO (on-site SEO)

This is all about making your website stand out. Keywords are important, but the content must be relevant. Google will find all relevant content on the page that matches your specific query. If not enough, it will be overlooked and the bot will move on to look for other sites.

SEO is fluid and dynamic, so you need to stay on top of changes. For example, Google updated its algorithm over 4,500 times in 2020 to improve its search engine and return relevant results.

On-page SEO includes:URLs

As mentioned above, these should be short, lowercase, and should have the main keyword as far to the left as possible. Also, you should use hyphens instead of underscore characters.

Title tag

HTML code that links to your website. The title of the browser at the top of the search page is displayed in the bar, showing the name of the page. This should be clear and readable so that search engines and humans can see exactly what is being served.

Meta description

This snippet is very important as it's the first glimpse of what your website is about. It should contain your primary keyword and be no longer than 155 characters. It should be clear, and legible, and convince customers that your site offers what they are looking for.

Keyword research

As I have said many times, it is important! A good keyword tool can help you find the best keywords. Google Analytics is a good place to start and can help you determine the right keyword density. Google Search Console is also a useful tool.

Structured data

If your website lists items of some sort, search engines may have a hard time understanding them in HTML code. We talk about event listings, recipes, prices, books, movies, and more.

This data should be presented in a format easily understood by humans, Google, and other search engines. Google may capture this data when displayed in a table and use it as rich snippets on results pages. This makes it more likely that clients will visit your site. This is why structured data is an important tool for on-page SEO. To help you out, there are tools to organize data structures such as:

Header

H1 and H2 headings are very important for SEO as they use HTML code to make sure your keywords show up. The H1 heading is usually in the form of a title, which should be the same (or slightly different) as the page title. Don't make the title too long, but include the right keywords so that it reads naturally.

Copywriting

There is an art to good local SEO Luton copywriting, and when done properly, it can have a positive effect on your website's rankings. A complete subject in itself, but here are some tips: Your introduction should be concise, clear, compelling, and offer a solution to your problem. Sentences and paragraphs should be short, but they should be fluid. Sections longer than 300 words should be broken up using subheadings, bullet points, tables, and images. Keywords should flow naturally throughout the text. You should use stories and emotions and bridge phrases (no wonder it's here, no guess what, etc.). Finally, all content should be search intent.

Creative Dudes is one of the top leading local SEO Luton agency where you can get the best SEO services in Luton and Local SEO Southampton.