Types Of CRM Systems

Customer Relationship Management platforms help businesses interact with the right prospects and customers at the right time, consequently providing a perfect opportunity to sell their products. With a CRM application, you are able to properly understand your customers and meet their needs and demands. This is a boost towards winning new customers and retaining existing ones.

There are different types of CRMs that help organize the handling of large data, increase the speed of business operations, and streamline the sharing of resources and information.

Below are the four basic types of CRM systems.

1. Operational CRM Systems

Operational CRMs are mainly focused on the company’s processes for customer relationships. These processes include services, marketing, and selling. This tool is used for generating leads, transforming them into contacts, gathering all necessary details, and providing the best services to customers.

The tool includes the following forms of automation:

Sales Automation

With its main purpose being attracting and acquiring new customers while continuing to provide service to the existing ones, the business is able to meet its customer's needs and demands and in turn, level up its sales more efficiently and effectively.

Marketing Automation

Marketing automation involves campaign management, market segmentation, promotions, and event-based marketing. With campaign management being the main focus, the business can decide which channels can help them reach potential consumers. These channels include social media ads, physical meetings, and email or phone campaigns.

Service Automation

Service automation revolves around resolving cases, managing and monitoring the quality of service, and maintaining communication. These features help the business build stronger relationships with customers by providing them with quality service.

2. Collaborative CRM Systems

Collaborative CRMs involve the sequencing of strategies and resources to different departments so that the business can acquire, retain and maintain its valuable customers. This integration between departments ensures that all teams have access to up-to-date information.

This type of CRM application ensures that the customer doesn't go through the dreadful experience of having to repeat themselves every time they are talking to a new contact. This system will enable the employee to have access to all the interactions the business has had with the customer.

3. Analytical CRM Systems

This CRM platform has data analysis as its main function. The application analyzes customer data from different sources so that the business can get insight into its current status. With this feedback, the top management, sales, marketing, and support personnel can determine the best method to serve their customers.

Additionally, this feedback helps in understanding what steps to follow in order to improve sales and provide solutions to the common challenges that the customers are facing.

4. Strategic CRM

In this CRM platform, the customeris the key to the success of the business, and as such the main aim is to study the buying behavior of the customers to come up with an ideal marketing strategy.

In order to achieve this, the organization must continuously learn and adjust to the customers’ needs and preferences.