Why is Your eCPM so low? How can you increase it?

Most of the developers' answers to the question - "Do you want to improve eCPM?" will be a resounding yes. Each publisher and developer will want to earn more Ad revenue by raising their eCPM. And it is only standard for publishers to search for tips and strategies in forums and other platforms to improve their eCPM.

First of all, let us look at how to calculate eCPM.

eCPM = ( Total Earning / impressions) x 1000

Why is eCPM important?

eCPM can aid in estimating your potential earnings. Consider it an earnings goal that enables you to modify your Ad-selling strategy to establish precise standards and accomplish goals.

It is critical to remember that your eCPM serves two purposes as a metric: It works as a prediction and displays the actual revenue made from recent Ads, which implies that there is a chance your future earnings will differ.

Reasons why your eCPM is low?

• Ads from poor-quality demand sources

• Slow App

• Bad Ad Layout

• Not using the appropriate ad units

Here, we have listed the tips that are relevant to improving eCPM.

• Using Several Ad Formats

Now there are different and effective Ad formats available. So we urge you to stop sticking to old Ad formats. Try several Ad formats and find the best-suited one for your app to earn more revenue. Rewarded Ad is one of the effective Ad formats which may improve eCPM rather than others due to its return on real-time reward after watching a video.

• Test with Different placement of Ads

Test your Ad by placing it in different positions in your application several times. Monitor the ad performance by monitoring the clicks and impressions by keeping them in ad placements you try out. After which, find the best position to place the ad. It is one of the best methods to improve eCPM. Also, make sure not to compromise the user experience.

• Connect with Ad Mediation Platforms

Most app developers improved their revenue by integrating their apps with the app Monetization platform. These ad mediation providers partner with multiple and large ad networks where they can bid for the maximum value for an Ad, which is one of the most effective ways to maximize revenue with an increase in eCPM.

• Make your App more Mobile-friendly

Most of the users access the content via their mobile devices. More traffic will come your way if the app is mobile-friendly. Consequently, getting more traffic leads to improving eCPM. We urge you to optimize the app to reach more traffic.

Conclusion

Publishers utilize eCPM as a crucial statistic to track the success of their advertising campaigns and other monetization initiatives.

By utilizing eCPM, you can standardize your revenue rates and evaluate the amount of advertising revenue produced by various pricing models across factors, including geography, ad network, device, ad unit, and more.