5 Career Paths You Can Take After MBA In Marketing Degree

"No sales, no company." A business exists because of its marketing efforts to sell products. - Mark Cuban.

What are the first things that come to your mind when you think of marketing? Services, products, and promotion - yes, it is correct because marketing involves analysing customer behaviour and selecting the right audience. Marketing is actually one of the most important areas of any company or business that helps it reach its final goals and generate the desired revenue.

Indeed, Marketing Management is a trendy selection as a course in MBA among students. This is because the MBA in marketing course helps study different skills, techniques and cutting-edge technologies to help sell better.

If no sale happens, there will be no business.

An MBA in marketing is a branch of business that allows sales to happen by targeting customers, sales, formulating strategies, advertising, generation requirements and getting feedback for the manufacturing team.

What Is an MBA In Marketing Degree?

MBA Marketing is a two-year postgraduate degree course divided into four semesters. It is for those applicants interested in learning about managerial communication, market strategies, advertising, branding, customer relationship management and how to manage and handle resources used in marketing.

MBA in Marketing syllabus includes core topics such as Cost and Management Accounting, Management Concepts, Marketing Management, Business Environment, and more, depending on the university. To pursue this program, the student should possess a good percentage in the graduation degree depending upon university requirements.

Marketing is a good major because it is a very diverse field and leads to a variety of in-demand careers, high paying with great job opportunities and satisfaction for ongoing education. Marketing majors may pull in $50k to $208k per year. The Top 10% of earners pulled in over $208,000!

After completing a Master of Business Administration in Marketing degree, students can take numerous career options in various industries according to their interest level, including digital marketing agencies, engineering, corporate sectors, product development and services-based companies, etc.

Lucrative Career Options After MBA Marketing Degree

Have a look at the profiles in which marketing expert gets recruited:

Market Analyst – They decide on plans for businesses and products by analysing information. Market Analysts also forecast and monitor marketing trends in a particular industry.

Brand Manager – Brand managers ensure that their company's services and product lines resonate with existing or potential clients. They also promote brand growth and expansion.

Marketing Manager – Marketing managers provide strategies and look out for different activities, including advertising, go-to-market launches, social media, email campaigns and events. They also build marketing programs and campaigns.

Social Media Manager – Social media manager's job is to plan and develop social media campaigns and craft compelling content or get it developed. They also promote a product range using social media as a tool or platform.

Sales Manager – Sales managers lead a sales team by training and mentorship, providing guidance, creating sales plans, setting sales quotas and goals, etc. They also track, ensure and enhance sales in the organisation.

Consumer Behaviour Analysts - Consumer Behaviour Analysts, also titled Consumer or Marketing Specialists and Market Researchers. They collect information from many sources. Some of these sources are either external or internal or both, such as customers and vendors.

Professionals having an MBA in marketing degree have some other career opportunities listed below:

• Marketing Analyst

• Promotion Manager

• Marketing Executive

• Chief Marketing Officer

• Advertising Executive

• Digital Marketing Manager

• PR and Communications Manager

Final Thoughts

MBA grads can pursue further study and careers in research and academics to become professors or lecturers. In addition, both Indian and International institutions offer PhD degrees in marketing management courses.

MBA in Marketing course is commonly preferred and the best MBA branch for an excellent future because the demand for experts possessing sales and marketing skills is endless. Therefore, candidates who wish to acquire skills in Sales Management, Consumer Behaviour, Branding, Product Development, Market Research, Digital Marketing, Advertising & Communication, etc., should pursue an MBA in Marketing.

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