Why the Instacart IPO is happening now | Digital Grocer S5E3

Instacart is a groceries delivery service that has been convenient for many shoppers during the pandemic. As we all know, many people have been forced to stay home and order their groceries online instead of going out and shopping in person. This has resulted in a huge boom for businesses like Instacart. In fact, since the pandemic started, Instacart's business has increased by more than 400%. And not only that, but its workforce has also doubled.

Now, with things slowly returning to normal, you might think that Instacart IPO would start to see a decline in its business. But surprisingly, that's not the case. In fact, even though some people are starting to go back to stores, Instacart's business is still growing. In fact, it's now doing better than ever.

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So why is this?

Well, there are a few reasons. First of all, even though some people are returning to stores, many are still hesitant to do so. And second of all, even those who are returning to stores are still using Instacart for other things like household items or when they need something last-minute.

Another reason why Instacart is continuing to grow is that it's been investing heavily in new features and services. For example, it recently launched a new Express service which allows customers to get their groceries delivered within two hours for a flat fee of $3.99. It also just introduced a new membership program called Instacart Plus which gives customers free delivery on orders over $35 and other perks like exclusive coupons and early access to new products.

Instacart is also expanding its reach by partnering with more and more stores. For example, it recently partnered with CVS and Dick's Sporting Goods. And it's also working on adding alcohol delivery from select retailers in certain markets.

So as you can see, even though the pandemic is coming to an end, Instacart is still thriving and its business is only going to continue to grow in the future. And with its recent IPO announcement, it looks like things are only going to get better for the grocery delivery service.

This grocery podcast takes a deep dive into the fascinating and expansive world of grocery eCommerce. Now considered essential, online grocery shopping serves the basic life needs for a growing number of consumers and households. With safety concerns top of mind for shoppers in the U.S., more than 50% have changed the way they shop. Online grocery is also a highly competitive marketplace expected to grow to 20% of total grocery food sales by 2025.

Podcast hosts Sylvain Perrier and Mark Fairhurst interview retail executives, industry leaders and technology innovators in a lively, unscripted conversational format to explore today’s hot topics and tomorrow’s trends in retail grocery guaranteed to inform and entertain.

Named as a Top 10 Influential in Retail 2020 and a 2019 Grocery Game Changer, Sylvain Perrier is a true digital retail trailblazer.