Best Tips To Improve Ad Quality Score in Google Ads

If you are facing problems in Google Ads like clicks not coming in your ads, conversions are not increasing on ads, even after making good ads. Do you have a low-Quality Score?

If Yes, then you don't need to worry, we have brought some tips for you, which will increase your Quality Score as well as increase sales of your business.

Also if you get the services from The Best Digital Marketing Company then don’t worry about your quality score. Following are some best tip to improve your quality score.

Table of Contents:

• What is Quality Score in Google Ads?

• Why it is important for Google Ads?

• How is Quality Score measured?

• 5 tips to increase your Quality Score?

What is Quality Score in Google Ads?

In Google Ads, Quality Score defines how well your ads show to users. Quality score is provided by numbers between 1 to 10 to google. On the basis of this quality score, your google ranking is decided. Quality Score made with relevant keywords expected CTR, and landing page.

Why it is Important for Google Ads?

Quality Score provides information on the general health of your advertising, including how well they are performing overall and any issues they may be having. With a higher Quality Score, your CPC will be lower and your CTC will be lower, which will result in a higher CTR. The rank will rise on Google if the CTR increases.

How is Quality Score Measured?

Quality Score is measured on these 3 factors are:

• Expected Click-Through Rate: The likelihood that your ad will be clicked when shown. Better CRT, Less Bounce Rate.

• Ad Relevancy: How closely your ad matches the intent behind a user's search? Your keywords should be consistent in Ad content, Meta description, etc.

• Experience with Landing Pages: The relevance and usefulness of your landing page to those who click on your advertisement. Landing time of your landing page, whether your page is optimized for PPC.

How does google rank your website? multiplying the quality score (expected CTC + Ad Relevant+ Landing Page Experience) by the maximum CPC (Bid). Maximum CPC Bid means (Placement of maximum bid on a specific keyword). The number that comes after is called Ad Rank. Google calculates your rank with the same number.

For example, A company places 10 bids on a keyword, and at the same time B company placed 5 bids on the keyword, but A company's quality score is 6, but B company's quality score is 9. So, According to the ad rank formula; A company ad rank is 16(10*6), and B company rank is 40 (5*9). So, A company rank ahead then B company rank.

By comparing these factors to those of other advertisers who placed bids on the same keyword in the last 90 days, this is determined. A status of "Average" or "Below average" indicates that there is room for improvement.

5 Tips to Increase your Quality Score are:

• Improve your landing page: Your website landing page should be mobile friendly and fast speed loading is important in Quality Score because whenever a user comes to your website, and the website is taking time to load, they will go away immediately.

• Improve your CTR: The probability of a quality score will rise if you develop your target demographic, focus on the user, and create your ad copy and meta description. Additionally, using several CTAs for each ad copy boosts the chances that the ad will be clicked and the quality rating.

• Add Relevant Keywords: Ad copy and meta description make it relevant to the user, the keyword you are targeting, makes the same user relevant, and it has a chance to increase your quality score.

• Use Negative Keyword: Negative keywords are all those you add to your ad groups and that in fact cause your ad from displaying. It seems useless to say this. Here, you assume that the keywords you're choosing are attracting more users to your website when they are actually driving them away.

• Add Extension: Ad extensions are used to show more information in our ad copies, such as callout extensions, promotions extensions, and site extensions. They take up more space in the search engine and provide users with more details about your company and your service.

Conclusion

Now you understand how quality score is very important for google ads. Having a high-quality score will help you expand your business, attract more clients, and save money.

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