Tricks and Tactics for Adding Social Links to Email

Now-a-days, people use their smart phone to get email. iphone, Blackberry and other android OS smart phones are being used both for entertainment and official purposes. Marketing companies are now catching up these user trends for their email marketing campaigns. They are getting bulk email lists for planning mobile strategies and to capture the users within this sphere. Many campaign reports have given positive response and number of customers online who use mobile devices. Companies are also launching their dedicated mobile apps in order to collect the user behavior and insights.

While setting an email campaign, adding a social link is an important thing. Combining email and social media help a lot in email marketing. Users can share the email content via their profiles in Facebook, Twitter, Google Plus, Linkedin, etc. So, this is considered as an effortless distribution of a content.

Tricks and Tactics for Adding Social Links:

While adding social links to the email, it is considered as an extra link to the page. So, each additional link should be justified and there should be a strong reason before adding the link. A huge number of social sited are there and millions of people use different sites as well. So, how to target the users? It may be social bookmarking sites, social networks, social news etc.

Hence, the following things may be followed while adding links.

? Find the bulk email lists for sale and buy them from a trusted source.

? Select the popular sites and it can be done through a proper study. The number of users registered and the activities show its popularity level.

? One can consider the social networks like, Facebook, Myspace, Hi5 etc. as they are considered as popular sites worldwide.

? Social bookmarking sites, like StumbleUpon and Delicious can also be added to the email.

? Apart from these things, the sender need to consider a few things like, some suggestion from the users about the popular social sites. Additionally, the sender needs to check the quality and kind of the content in order to examine that, it is really an interesting topic to share or not.

? If the content is not so important, should it be the target for small and specific sites where the traffic will be more.

? Knowing the audience is an important factor. A particular geographical location may use a different site rather than using the most popular social sites in other parts of the world. Accordingly, bulk email lists need to be collected if, you are targeting a geographical location.

However, putting the link in a proper place is also important. The best thing one can do is, adding one "share this with others" button and one button for "forward to a friend" will be most effective. Here the user will get a number of social sites where he/she has an account and they will love to share the content if found relative, informative and interesting.

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