7 Effective Ways You Can Increase Engagement on Your Business's Instagram

More than just a photo-sharing platform, Instagram is an effective tool for brands looking to gain new customers and build relationships with their current audience. With the recent update that removed the activity feed, brands now have an opportunity to increase engagement on their Instagram account with these seven simple tips.

1. Create a Quality Bio

Keeping your bio short and concise will help you to get more engagement on Instagram. By searching for informative and actionable insights, brands are now able to share more of their stories through their bio. The most important thing is to always include a call-to-action in your bio, which starts it off with a goal for the user to achieve.

2. Encourage Interactions with User Comments

This is especially suitable for businesses that already have an established audience. Encourage user comments by asking great questions with the hashtag or simply state the question yourself in the caption. Weigh up whether it is better to engage through product reviews where users can rate products with a score. Or by commenting on images posted by customers and asking them certain questions to get more engagement.

3. Create a Collection of Images that Follow the User Intention

Using the 'recommended for you' section is a great way to get more Instagram followers. By creating curated content using a mix of images, brands can encourage user interaction and increase their followers. The 'Recommended for you' section is a perfect way to get more Instagram followers. By creating curated content using a mix of images, brands can encourage user interaction and increase their followers.

4. Involve a Social Media Marketing Company

Social media marketing is a great way to get more Instagram followers, but if you are looking to gain as many followers as possible, then you should consider using a social media marketing company. A social media marketing company will have the ability to create videos and photos with an eye for customer interaction. This means you will have the ability to encourage user interactions on your brand's Instagram account and increase those followers.

5. Post Useful Images to Build a Relationship With followers

Apply the 'follow" style by posting images that are not too complicated and will appeal to your followers' likes. Do not publish too many posts, with the optimum number of posts set at around one per day.

6. Use Hashtags to Get More Engagement

Using different types of hashtags will help your followers find you more easily and therefore increase your brand's visibility on Instagram.

7. Ask for a Follow Back in Your Posts and Direct Messages

The purpose of this method is to encourage the user to follow along and interact with you, which eventually results in more engagement and, therefore, more Instagram followers.

Check Out Salt Rank

Instagram is a great platform to use to build your brand awareness, but it also has the potential to result in long-term growth, so treat it as an opportunity not to be missed!

Get in touch with Salt Rank today to learn how we can help you increase your followers and engagement on Instagram. Like salt can enhance flavor in a dish, we can enhance your results on social media. For more information, be sure to contact us today!

Salt Rank is a Website Services Agency and SEO Company in Kansas City that offers effective Digital Marketing for Small Businesses. We offer SEO services, Google Adwords services, and Web Development services.