3 Great Crypto Marketing Ideas

Businesses operating in the crypto space often find themselves struggling with marketing even if they have seemingly great products, and it’s a shame to see how many great crypto projects are largely unknown due to a lack of or misunderstanding of marketing. If you’re getting ready to launch your own crypto product, learning a few marketing strategies before you start the development stage would be a wise idea. And, if you have already launched your product, know that it’s never too late to start applying sound strategies. Let’s take a look at some great crypto marketing ideas you should consider trying.

Educate the Masses

One of the best things that you can do if you want to make yourself look like an authority and have people trust in your project more is to educate them. This could be done through one or a series of seminars, a free report, or through a blog, for example.

A blog would be the simplest option here and you could do everything from speaking about the issue your product is trying to solve to giving information on crypto prices. Sites like OKX.com are great if you want to get the price for different cryptos in real-time and offering up-to-date information will make you look credible. If you manage to give some good commentary on what's going on with the markets, you could become a highly sought-after source, and you can expect some of your followers to opt into your project as a result.

Having a YouTube channel where you discuss crypto news and give general advice and information on the technology behind crypto could also help you spread your brand and build an audience, so consider this option as well.

Hold Competitions

Holding competitions can help you spread awareness for your product and force people to use it. Hackathons, for instance, can be great marketing tools if you’re developing something like an oracle or a level 2 solution for Ethereum. You could hold something lighter like a meme or hashtag competition. Anything that will bring visibility to your project will work, but you have to make sure that the price is worthwhile enough for people to want to participate.

Launch Limited Edition NFTs

NFTs are being used by an increasingly higher number of crypto startups to raise money, and you can use them too depending on the nature of your project. One example of a project that is partially funded by NFTs is Star Atlas.

Star Atlas is a massive blockchain-based MMORPG game and the team behind the project needed additional funding to bring their game to market. They then decided to release a series of 14 NFTs based on designs from the game. This allows eager fans to own a piece of history before the game launches and allows developers to get the funding they need plus exposure for their project.

Now that you know a few ways to market your crypto project effectively, you should consider trying a few of these options starting today. Try a combination of unique and time-tested techniques too and draw inspiration from other projects similar to yours that were successful.

With extensive research and study, Simon passionately creates blogs on divergent topics. His writings are unique and utterly grasping owing to his dedication in researching for distinctive topics.