What is search engine optimization? on page/ off page/ technical seo.

What is SEO - Search engine optimization is the method of ranking on a search engine results page. Through this, we rank our website on SERP.

As the popularity of the internet is increasing day by day. The way people are using the Internet. The increasing number of users on the Internet is increasing day by day, due to which people have started getting used to the Internet. And this is the reason why people want to bring their marketing to online mediums.

And want to grow your business with digital marketing. If seen in today's time, people spend most of their time on the internet. And also do shopping through online mediums. Online shopping has become a common practice for people. Due to this SEO becomes a big factor. Online shopping.

Through search engine optimization, we can easily reach your product and service to people. And can sell the product. Seo is an unpaid way of marketing. Because of this, its usefulness is great. Not all people are able to sell their products through advertisements. Due to financial problems. And for those people, seo is a big factor.

What is SEO (search engine optimization) –

What is SEO - seo whose full name is search engine optimization, is known from the name itself that we have to optimize, we have to optimize our website, and rank it on the search engine results page. SEO is an unpaid strategy (optimization) using which we can rank our page. Today we will tell you the tutorial on seo.

Ranking on search engine results page can be done in two ways, (paid vs unpaid)

Using paid ranking (search engine marketing), we can rank the website on SERP, and in unpaid ranking, we rank the page using an SEO strategy.

Search engine optimization is a process under the digital marketing category, which is a big part of online marketing. There is a huge role in digital SEO. It is one of the major online marketing platforms.

Also Read - What is Digital Marketing: And How Does It Work?

How does Seo work?

Search engine optimization is an organic way to rank on SERP. Today we will tell you an example of how seo works.

Example – When we do seo of any page. So in that, we have to do on-page / off-page / technical seo. If we have done these three things properly then our page ranks on SERP. So we did the seo of any one page properly and that seo was of an eCommerce website. He ranked on SERP and through that, we got a sale. So this is how search engine optimization works. And through this we get sales.

search engine optimization process-

• 1. crawling
• 2. indexing
• 3. ranking
• crawling-

The process of crawling is the first part of seo, on which search engine you want to rank, like google, its bots (spiders) will come to your website and scan which category the website belongs to, such as> blogging website, news website, sports Website, etc. indexing will make it easier to fetch our website.

2. Indexing-

When your website comes to indexing after crawling, then the work of indexing is done, sending it to the database, separate slots are made for each category in the database like> Sports website comes crawling, then it will come in the category of sports in the database.

3. Ranking-

Now it is the turn of ranking, whenever the user will make a query, like I searched what is digital marketing, crawling, and indexing in this query, whose results will be the best, will appear on Google's SERP.

SEO techniques: white hat vs black hat vs gray hat seo-

There are 3 techniques for doing search engine optimization. white hat SEO, black hat SEO, gray hat SEO. SEO is done through these three techniques, White Hat SEO is the best way to do SEO. It follows all the guidelines from the search engines, so it is an organic method.

Black Hat SEO, which is the worst way to do SEO, leads to faster ranking on the search engine results page, but it does not follow the guidelines of the search engine. Gray Hat SEO is a method that is neither White Hat nor Black Hat SEO, it is a combination of White Hat + Black Hat SEO.

You can read our article to read about SEO techniques in detail- SEO techniques: white hat vs black hat vs gray hat seo?

3 Main parts of SEO-
1. 1. on page seo
2. 2. off- page seo
3. 3. technical seo
• on-page SEO-

• In this SEO, we have to optimize the content, we have to write seo friendly content, and whatever changes we make in the content come under on-page seo, we have to use meta tags in our content, meta title, meta description, meta keywords Have to customize.

  In page seo, we have to take great care of optimization, we have to optimize the images, optimize their size & quality by using alt text, we have to keep the length of the meta title more than 60 words, we have to keep the length of the meta description To be kept up to 150 – 160 words.

  Factors of on page seo:
  • 1. meta tags optimization
  • 2. meta title optimization
  • 3. optimize a meta description
  • 4. optimize meta keywords
  • 5. heading tag optimization
  • 6. image optimizer
  • 7. optimize content
  • 8. proper keywords selection
  • 9. optimize the page title
  • 10. EAT optimized
  What is off-page SEO-
  • We have to promote our website in off-page seo, in this SEO, we have to create backlinks, and through backlinks, we do awareness & promotion our website. An off-page whose name itself is telling that we have to work outside the website. This SEO work is never done on the website. In this, work has to be done to create backlinks outside the website. Whatever links we create outside, we know them as inbound links. Because those links are coming from our website.
  • Factors of off page seo:
    • 1. search engine submission
    • 2. guest submission
    • 3. free classified subscription
    • 4. web 2.0 submission
    • 5. social bookmarking
    • 6. pdf/ppt submission
    • 7. infographic sumbission
    • What is Technical SEO –

      Technical seo makes crawling & indexing easily achievable, in this, we have to optimize technical things, and we have to help bots in indexing & crawling so that they can easily know about our website.

      Technical SEO checklist –
      • 1. Crawling & indexing are accessible
      • 2. page speed
      • 3. mobile-friendly site
      • 4. secure website (SSL)
      • 5. site map
      Why is it necessary for the Seo website-

      Seo, which is an unpaid method, is an important factor. Nowadays SEO is at the forefront of ways to bring sales. And people prefer it the most. Because it is an organic method. Through this, you can get sales without any investment. Seo which is very important, especially for eCommerce websites.

      Through Seo, we can bring traffic to our website and can sell the product through the website. Be it any type of website, without the user's website, there is no importance. That's why seo is such a way through which we can bring traffic to our website without spending any money. This is the reason why seo is necessary for websites.

      Advantages of Search Engine Optimization –
      • 1. Organic traffic
      • 2. cost-effective
      • 3. Quality traffic
      • 4. Consciousness
      • 5. reliable
      • 6. Maximum Visibility
      thanks for reading

I am a professional digital marketer & blogger 1-year of experience in this niche, I am from India, Uttrakhand