Digital marketing

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

TYPES OF

digital marketing!

Search Engine Optimization (SEO)The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.To accomplish this, SEO marketers research words and phrases consumers are using to search forinformation online, and use those terms in their own content.

Pay-Per-Click (PPC)Pay-per-click refers to paid advertisements and promoted search engine resultsThis is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos and in ads in mobile apps.

Social Media MarketingThis includes everything a business does via social media channels. Just how everyone is familiar with social media,but marketers must approach social with an integrated and strategic approach.Social media marketing goes far beyond simply creating posts for social channels and responding to comments.ocial marketers need to work with the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story.

Content marketingIt uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. "Content" can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. In general,it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale.

Email MarketingEven with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketingtechniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convertan audience into customers. Email marketing pros not only know how to create compelling campaigns,they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data.

Mobile MarketingThis digital marketing type is this focused on reaching your target audience on their smart phone or tablet.Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

ADVANTAGES OF DIGITAL MARKETING Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard,expensive, as well as labor-intensive. Local Reach. Lower Cost. Easy to Learn.Effective Targeting.Multiple Strategies. Multiple Content Types. Increased Engagement.

SCOPE OF DIGITAL MARKETING With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who arealready familiar with their brand using different methods and messages for each audience. With the help of digital marketing one can work as trainer, and do various other jobs using this skill.

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