5 Reasons to hire an outsource digital marketing agency instead of an FTE

If you are a start-up or small-medium business (SMB), looking to rank your website on the top of the Search Engine Results Page (or SERP), you must have realized by now that it is a mammoth task.

Be it to a full-time equivalent (FTE) employee, an individual contractor, outsource or in-house agencies, delegating that task is the need of your hour. If you ask us, though, we will ask you to go with an outsource agency. Sounds biased, right? Worry not, we have our reasons, and we will now explain those to you transparently.

1. More time to focus on your business- product or service- development

It is understandably unusual to run a business of something, while also being proficient in technical digital marketing methods, like SEO, PPC, SMM, etc. Neither is it feasible. Outsourcing it to an agency, whose full-time work entails all that, and then some, would not only free up your precious time to focus better on your business- product or service- development, but also help you secure a diverse perspective on total brand promotion.

2. Brand new perspective for your Brand

While an employee or an individual contractor does bring their expertise to the table, what they lack is the workforce needed to handle the tasks of a growing business. That diverse workforce which agencies bring to you far surpasses in-house teams, as well. Therefore, outsource agencies can work with various projects at a given time. Hence, they have access to the latest technologies, which adds to their perspective for your overall brand building.

3. Professional expertise

Outsource digital marketing agencies come with verifiable social proof, in the form of testimonials, reviews, etc., from past employers. They are either experienced or have access to experienced talent, mostly both. In working with a diverse range of accounts- from different industries, and across different platforms- agencies understand what does and does not work, they know the networks in and out. This alone becomes unparalleled to individual employees.

4. Cost-effective

Maintaining an employee is a deeper pocket pinch than hiring an outsource agency. Do you not understand how? First, you do not have to invest in on-the-job training for them. Agencies work with their own employees, which means lower total costs- insurance+leaves+benefits- even than that of an in-house team! Finally, imagine the volume of task an agency can get done for you, versus that of an employee. So, you get a more diverse and greater in-depth perspective on your business at a far lower total cost.

5. Flexibility from time zone differences

It might seem inconvenient to outsource to a digital marketing agency from a different time zone, for instance, India, when you are in the USA, Europe, or Australia. The Indian Standard Time (IST) stands at +5:30 Greenwich Mean Time (GMT). This allows for a huge time difference, making your business virtually work round the clock. This helps in accomplishing twice the work in a single workday. All that, while being cost-effective and guaranteeing an uncompromised skillset.

Who is a remote resource and why should you hire one?

It is now acknowledged that small-medium businesses differ from large corporations only by the lack of access to premium talent. Here is where outsourcing, with its promise of- low cost, access to a large talent-pool, skillset tailored to your needs- gains prominence. Corporations around the world have come to understand that Indian talent has a lot to offer in minimizing the gaping hole in this increasingly lopsided wage war. It is time you did, too. An Indian remote resource will work round the clock and deliver highly specialized tasks to you, in a cost-effective, time-bound manner. So, the question should be, why should you NOT hire one!

Extensive managing experience and skills with a demonstrated history of working in the information technology and services industry. Skilled in Sales, Executive Search, Technical Recruiting, Staffing Services. Strong sales professional graduate.