Video Transcription — Definition, Benefits & Charges

Video Transcription — Definition, Benefits & ChargesVideo Transcription

Videos play a vital role for businesses as they convey marketing messages to the intended target audience. At the same time, video content creators rely on the expertise of agencies specializing in video transcription services in a bid to ensure the success of the content.

Definition of video transcription

The process of translating the audio track of a video file into a textual form of the target language by certified native linguists is known as video transcription.

What are the benefits of video transcription?

There are many benefits associated with seeking video transcription services and some of them are mentioned in the sections below.

1. Video transcription is an efficient localization too

With the help of video transcription experts, video content creators can see to it that the content is capable of captivating the attention of the intended target audience by offering information in a language that is prevalent in the target location. In a nutshell, video transcription is an efficient audio-visual localization tool.

2. Video Transcription optimizes videos for leading Search Engine

Search Engine crawlers are advanced algorithms that go through websites, posts and image captions in a bid to index them.

The purpose of indexing the aforementioned content is to ensure that relevant Search Engine Results Pages are shown to a user when the person makes queries using keywords that are similar to the ones used in a website landing page, a post (blog/article/press release) or image caption.

Search Engine Crawlers cannot go through the content of a video. Hence, they are unable to index them. The only way to make an AV content Search Engine Optimized is to back it up with professionally made video transcriptions.

3. Video transcription allows the content to reach non-native audiences

Bilingualism has become a basic skill in this age of globalization and unchecked digitalization. However, it is not possible for a bilingual or multilingual person to be an expert in all the languages known to them. Adding video transcriptions ensures that the AV content is able to convey the gist of the same to the target audience irrespective of the fact that the targeted individual or group is proficient in the source/target language or not.

In simple words, video transcription allows the AV content to reach non-native audiences

What are the charges for video transcription services?

The cost of a typical outsourced video transcription project depends on a plethora of factors and they are –

1. The quality of the audio track

The source file has to be of top quality. If that is not the case then the service provider would have to spend their resources on mastering the audio track which means the cost of the project will go up.

2. The number of speakers in the audio track of the AV content

If the audio track of the video has more than one speaker then the charges to transcribe the content will be more.

3. The length of the audio track

Transcriptions of videos with durations of more than an hour incur additional charges as linguists would spend more time typing the transcription of the audio track backed with finesse and other quality-control measures.

Whether or not the client wants the transcription to carry a certain accent

If the transcription needs to be formulated by using a hard-to-decipher or hard-to-replicate accent then the project would incur additional charges.

1. The level of editing required

If a project needs additional editing hours in a bid to remove existing errors and discrepancies then it will come with additional costs.

2. The deadline for the project

Transcription service providers cater to a large client base. If a certain project has a short deadline then the service provider would have to pool resources from ongoing projects and work on the one with the shortest deadline. Hence, the cost for projects with short deadlines will be more.

Conclusion

Leading video transcription service providers streamline the complex processes of video transcription projects. Hence, people who want to have their hands on quality-assured video transcriptions minus the hassle of managing an in-house team should consult video transcription agencies.