What are the Biggest Challenges behind SERP Scraping in 2023?

Scraping SERP data brings a lot of value for businesses of all kinds, but it also comes with challenges that can complicate web scraping processes.

The problem is that it is hard to distinguish good bots from malicious ones.

Therefore, search engines often mistakenly flag good web scraping bots as bad, making blocks inevitable. Search engines have security measures that everyone should know before scraping SERPs results.

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IP blocks

Without proper planning, IP blocks can cause many issues.

First of all, search engines can identify the user’s IP address. When web scraping is in progress, web scrapers send a massive amount of requests to the servers in order to get the required information.

If the requests are always coming from the same IP address, it will be blocked as it is not considered as coming from regular users.

CAPTCHAs

Another popular security measure is CAPTCHA. If a system suspects that a user is a bot, a CAPTCHA test pops up to ask users to enter correct codes or identify objects in pictures. Only the most advanced web scraping tools can deal with CAPTCHAs, meaning that, usually, CAPTCHAs cause IP blocks.

Unstructured data

Extracting data successfully is only half the battle. All your efforts may be in vain if the data you’ve fetched is hard-to-read and unstructured. With this in mind, you should think twice about what format you want the data to be returned in before choosing a web scraping tool.

Conclusion

Search engines are full of valuable public data. This information can help companies to be competitive in the market and drive revenue because making decisions based on accurate data can guarantee more successful business strategies.

However, the process of gathering this information is challenging as well. Reliable proxies or quality data extraction tools can help facilitate this process.

Scraping and extracting public data is protected by the First Amendment of the United States Constitution.

In fact, big search engine companies are getting a big part of their data by scraping thousands of public websites.

Source of the Article: oxylabs.io

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