Most Effective Tips for Boosting Online Sales

Boost your online sales and customer loyalty with some simple marketing strategies and techniques.

Most Effective Tips for Boosting Online Sales

As a result of the COVID-19 stay-at-home orders, many consumers tried online shopping for the first time. You can increase your online sales and customer loyalty by capitalising on this trend through some simple marketing strategies.

You can pick and choose from the many options we provide to find the ones that are best suited to your company's needs.

Know who are your target audience

In order to make educated choices about product development and promotion, you must first have a firm grasp on your target market. Having a physical storefront allows for direct interaction with customers, providing invaluable insight into what they value most. Customers who frequent your online establishment necessitate that you take initiative to get to know them.

You can learn more about your customers' habits and tastes by employing analytics tools in your e-commerce platform and point-of-sale (POS) software. Although in-person interactions are always preferable, there are many other channels through which you can learn more about your customers, such as email, online chat, and telephone calls.

Find out how people are finding your store by using analytics.

You need to make the most of your marketing efforts and time. Customers' paths to conversion can be better understood with the help of analytics tools like Google Analytics, allowing for more targeted advertising. As an illustration, if a blog post about healthy eating drives a lot of traffic to your cookware store, you should produce more content on that topic. It could be worthwhile to increase advertising spending if Facebook ads account for a significant portion of your sales.

Define your selling point.

In what ways are you unique from the competition? Please tell me about your business, the goods you sell, and how you came to be.

Once you've figured out what sets you apart, you should share that information far and wide online. Put it front and centre in your tagline, promote it in your social media ads and email campaigns, and so on. When you centre all of your advertising and promotional efforts on your USP, you give consumers a compelling reason to visit your e-commerce site and, ultimately, make a purchase.

Simplify customer experience

You want your customers to have the smoothest possible experience searching for and purchasing your products. If analytics show that many site visitors are leaving without making a purchase, consider revamping your customer service.

Get some friends and family members who are typical of your ideal customer and observe them as they browse and make purchases from your website. Consider the ways in which they fail or make mistakes. Search functionality, site structure, and the purchasing process are all frequent targets for improvement.

Focus on customer service

Excellent service is highly valued by consumers. The quality of customer service is highly important to consumers, as 84% of respondents to a survey conducted by Zendesk said it was. Build a page on your site that explains how to get in touch with you. If you have a phone number, email address, and/or chat link, please include them. Add a frequently asked questions page to your website so that people can find the information they need quickly.

If a customer contacts you, it is imperative that you respond quickly. Given the infrequency of face-to-face contact with online retailers, it's important to make the most of every opportunity to connect with customers.

Provide a chat feature on your website

Customers have become increasingly reliant on chat since the start of the COVID-19 pandemic. Install a live chat room and keep it staffed all day if your website doesn't already have one.

Since you can't be at your computer round-the-clock, an autoresponder should be set up to inform clients of your availability. VAT, or Virtual Agent Technology, is a plugin for your website that provides instantaneous answers to frequently asked questions.

Create a simple checkout process

Even though the checkout process is a part of the UX, it is a major roadblock for many purchases and therefore requires special consideration. Give customers the option to check out as a "guest" instead of logging in, and they can avoid filling out any unnecessary information. Keep the checkout process from becoming too overwhelming for the customer by dividing it up into multiple pages or an expanding page. Write in a clear and concise manner. Include a "Buy" button and a shopping cart icon, as these are industry standards.

Select the right eCommerce platform for your needs

Customers will have an easier time navigating your site if you choose a platform with intuitive tools for administration. So you can focus on expanding your company rather than your physical location. Choose a platform like Online Checkout if you just want to accept payments online and don't need a full website.

Don't forget SEO

Customers passing by your brick-and-mortar store will see your kiosk or storefront and likely enter. However, in the case of an online shop, you'll need to direct customers your way. Specifically, you should focus on raising your search engine rankings for terms your target audience uses to locate your business. Search engines drive the majority of online shoppers; in 2019, Statista found that 65 percent of all shopping sessions were initiated by a search engine. Invisio simplifies SEO page and site setup.

Create unique content

People turn to Google whenever they need information. Search engine optimization (SEO) is a powerful tool, and it can be used to increase traffic to your online shop by providing content that is of interest to your target audience. Focus on solving problems or suggesting uses for your products rather than describing them in detail. Write about how to help dogs overcome separation anxiety, or how to play fun games with your dog, if you sell dog toys. Search engines give more weight to sites that update their pages frequently with fresh content, so it's important to publish new articles frequently.

Add product reviews

Adding customer reviews can boost sales, despite the fact that it can be nerve-wracking to let customers share both positive and negative comments about your products on your page. According to Moz, online reviews have an impact on 67% of consumers. Likewise, if a product is consistently receiving negative feedback, it's time to either fix the problem or pull the plug. Customer feedback should include a star rating and a comment. Facilitate the review-writing process for your customers. Better yet, employ a web store software that already includes the function.

Mobile-friendly responsive design layout

Your online shop needs to be optimised for use on mobile devices, as one-quarter of your customers will be using one to make purchases. Invisio web design service is a good example of a platform that supports responsive design, which ensures that your website will display correctly regardless of the device used to access it. Customers can make purchases whenever they're ready, from any device they happen to have on them.

Highlight your wares with stunning photographs.

Taking good pictures is essential. Employ a professional photographer if you need to, so that you can get clear shots of your products highlighting their best qualities. Twenty-two percent of e-commerce returns occur because the item was not as depicted in the photo. If you don't have the budget to hire a professional photographer, then maybe you can at least learn how to take some decent photos of your products. Share multiple product shots if possible. According to Salsify, the majority of online shoppers in the UK require between three and four images before making a purchase.

Email marketing

Even though sending out emails is so 2000, it's still a highly effective marketing strategy. Using an online store that automatically gathers email addresses is a great way to keep customers updated on discounts, new products, and helpful hints. Offer a discount code or a subscription service on your blog to attract more email subscribers. Create a newsletter to send out to your customers on a regular basis.

Try to minimise shipping costs.

Customers often forget about shipping costs until they reach the checkout page because many major retailers offer free shipping. According to research by the Baymard Institute, half of American consumers who have an item in their shopping cart leave it empty because of high shipping costs. The shipping costs should be included in the price of the product if at all possible. If that isn't possible, maybe you could offer free shipping with a certain minimum purchase?

active on social media

Sharing relevant content on social media on a regular basis can increase brand awareness, bring in new customers, and strengthen relationships with existing clients. According to Hootsuite, public social feeds continue to be the primary location for 52% of all online brand discovery. Post high-resolution images and videos showcasing your products in action on Instagram. After all, 92% of Instagrammers report having followed a brand, visited the website, or purchased a product because of the presence of the brand's content on the app.

Integrate your social media accounts with your online store.

Link your various social media profiles to your online shop so that interested customers can make instant purchases from your posts. Customers can pay with their credit card, debit card, Apple Pay, or Google Pay when you include a Online Checkout link in your Instagram, Twitter, or Facebook post. Shoppers can now make purchases directly from their Instagram feeds with Shoppable posts, without leaving the app.

Whatever your business needs, Invisio can help you achieve them. We teamed up with Forbes on their Next 1000 project to highlight courageous business owners and learn from their experiences. By relating anecdotes from their own operations, we're encouraging businesses to recognise and reward perseverance, increase their proficiency, and look forward to the future. Learn how Invisio solution can help your business succeed in the modern era by visiting their website.

Organizational marketing departments now revolve around digital marketing. Simple: greater reach, better conversion rates, and higher revenues.