Graphic Design: Aesthetics Designing and Technology

Early Humans & Design Perception

The visual perception was to central humans as they evolved from apes to homo sapiens. The early humans could not speak, but they could utter some signs of expressions, communication, and emotions. But the optics were well developed from the beginning and he could see his surroundings and react. Response to external stimulations was also present in early humans. Thus, they had enough apparatus to survive in the rugged surroundings with cave shelters or tree canopies being the only cover overhead.

It is not difficult to understand that with the ability to see, early humans must have developed an appreciation for colors, patterns, and the aesthetics associated. This must have given rise to a sense of design and it could be seen in ancient cave paintings containing figures of early humans, animals, and nature. Abstraction as means of art took its own time to develop, and it is a quite recent phenomenon.

Modern Design

Unlike prehistoric humans, modern design came into the picture with the assistance of technology. The extraction of paint from the natural resource and its preservation was an example of technology in the nascent. Modern design has considered advancing technologies as they developed. Though modern design according to historic annals began with the industrial revolution there is numerous example of designs much before that the hieroglyphs or pictorials in the Egyptian pyramids are one such example.

Graphic Designing

Printing Technology we know is now comprehensive and is fast advancing with paradigm changes taking place every day. In addition computerization, software development, and web application have led to a complete paradigm shift in the designing process. Virtual designing is a big industry with graphics populating all WWW interfaces.

The ability to take a printout from virtual designs developed using software applications has further expanded the industry. In the year 2022, the market size is expected to be over 50 billion USD. It will be over 80 billion USD by 2032 as it grows at the rate of a CAGR of 5.2%.

Graphic designers are virtual artists with a deep understanding of color physiology, aesthetics, concepts, typography, and last but not least virtual technology. The industry demands designs per their customized needs and the trends that are accepting new bold, abstract, minimal, striking, and whatnot.

The demand for graphics is industry or topic-specific and certain norms will never change. For example, a hospital website or brochure will stick to minimal patterns in blue and green. Gaming websites will have bold striking figures with bold opaque colors. A business site will stick to simplicity and aesthetics that emanate a professional look. A fashion portal or cosmetic website will be dabbled with a lot of pink and red. Well, these are simple rules for creating graphical interfaces for the industry.

The graphic designers should be able to convey the desired expressions. He or she should be able to convey the message with colors, and simple or complex design patterns that align perfectly with the owner's vision.

Thus, professional graphic designers must incorporate these virtues. Skills and dedication are sought by a graphic design agency to be included in the team. For clients and amateur designers, the agencies are the best, to begin with.

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India