Top Startup tools to grow your business

A startup's growth is not simple! This is mainly because one of the priorities includes surviving frequently while keeping costs low. Thus, spending money to adopt the correct tools can frequently save startups more money than the cost of the tools themselves in terms of expanding their business and increasing productivity. Startup tools make the process of beginning a company easier, from choosing a name and location to obtaining capital. There are many startup resources available for creating perfect marketing materials, selecting the best candidates, or even increasing team productivity. Thereby, startups need to pick an ideal startup tool to attract startup funding(i.e.EquityMatch.co) from potential investors.

Everyone must begin somewhere, and at the beginning, you could feel overwhelmed! Examples of entrepreneurial resources include startup tools that can offer guidance or even assist individuals in selecting the ideal name for a company.

This article categorizes the tools for startups into several categories. Young enterprises can therefore easily profit from these startup software tools depending on their needs. The best startup tools in each area are listed below.

Communication tools for startups

Startups frequently employ video conferencing and instant messaging solutions for communication. Instant chat tools are wonderful for short updates and simple questions but starting a video call is frequently a more efficient option for more complicated problems. Furthermore, when a startup has a global user base, video conferencing capabilities become an incredibly helpful tool for conducting client meetings.

• Slack

One of the most used tools for instant chatting is Slack, which can be used to set up channels for discussions on various subjects. One may simply connect Slack with tools that their business already uses in their daily workflow or add more features to help use Slack more productive thanks to the large Slack App Directory that it offers.

"There’s a lot that’s wrong with the way we work-bad habits that develop around control of information, people hoarding information as a means of preserving their own power. When you’re using Slack, everyone can see what’s going on because the default mode is public."

• Stewart Butterfield, CEO of Slack -

• Zoom

One of the most widely used online conferencing programs available is called Zoom. People may simply start an online conference or webinar using Zoom which has good video/audio quality and a screen-sharing feature. Hosting internal team meetings for a firm is made a lot easier by Zoom's excellent features.

Project management tools

It is very beneficial to a startup's productivity to use a project management tool to plan and monitor the progress of projects and tasks because, during the early stages, when businesses are still looking for product market fit, it is likely that there will be many changes to their priorities and task arrangements. Without the proper tools, things can get quite disorganized, making it challenging for team members to monitor the status of tasks and progress.

• Trello

Trello is a list-making tool in the Kanban style that is useful for project or task management. It helps in organizing tasks and projects while allowing for the creation of boards, lists, and cards with labels, checklists, and due dates. It also consists of amazing features that allow individuals to drag and drop items to see how things are going. Users can also add a ton of Power-ups (basic apps for Trello) to the platform to enhance its already fantastic features.

• Asana

Another well-known project management tool among startups is Asana. With Asana, individuals can simply move between list, kanban board, and calendar views while keeping all of their projects and tasks organized in one place.

Documentation/ knowledge management tools

Knowledge management systems enable teams to better organize critical information in a central location, such as frequently asked questions, workflow guidelines, and other useful team knowledge, so teammates can readily access it when they need it. When selecting an internal knowledge management solution for a company, it is critical to look for technologies that interact effectively with other tools the team already uses, have a strong search, robust collaborative features, and integrated workflows to guarantee information accuracy and freshness.

• Kipwise

A knowledge management application called Kipwise makes it simple for teams to create a company knowledge hub. It has a strong Slack connection, browser add-ons, and integrations with Google Drive, Trello, Airtable, and more. As a result, team knowledge can be readily saved and retrieved anywhere needed.

Team building tools

The majority of companies are still working in small teams and are preoccupied with developing products and gaining customers. It is simple for startup founders to ignore the value of creating the kind of team culture they would like to see in their team, which would support healthy company growth. The tools listed below can be used to assist the team to develop into one that can operate well as a unit and live up to the ideals that they care about.

• Disco

With Disco, individuals can quickly express gratitude to coworkers through a business chat application like Slack. Rewarding teammates in real-time when they uphold their beliefs help impact the team culture. Disco also offers leaderboards so people may formally recognize others by awarding their team's top performers each month or every three months.

Marketing tools for startups

Startups must understand when and how to advertise their goods. After all, it does not matter how awesome a company logo can be if no one can see its value. Thus, marketing tools play a significant role because they can do everything from managing social media to calculating the return on investment for specific commercials.

• Buffer

Buffer is a social media management tool that enables users to manage all of their social media accounts in one location, which can help them save a lot of time. Individuals can use Buffer to schedule posts to distribute on several social media accounts simultaneously and monitor the effectiveness of the material.

• SEMrush

SEMrush is a well-known SEO tool with expertise in Google Ad optimization, competitive analytics, backlink analysis, and keyword research. It aids in increasing the amount of traffic to a startup website.

In conclusion, as it is one of the pivotal moments for their businesses, startups need to incorporate startup tools to make more enhancements to their work. Therefore, entrepreneurs must conduct their research, seek the areas of their businesses where they may use some assistance, purchase and integrate appropriate tools. Joining with investment platforms such as EquityMatch.co as a startup will also be an advantage to get the perfect match of startups and investors.

Malka Amarathunga is an entrepreneur, a content writer, and currently employed as the head of business development at www.equitymatch.co.As a content writer, she writes about startups and entrepreneurship.