MBA in Business Analytics - Acquire a Strategic Edge in the World of Analytics

You have probably seen headlines touting the continued necessity of data professionals or the increasing demands for businesses to become more data-driven. Despite outstanding job prospects and opportunities for advancement, joining an institution and school is a significant investment of time and money. So, is an MBA in Business Analytics worthwhile?

According to Allied Market Research, the Global Big Data and Business Analytics Market will grow at a CAGR of 10.9% to $420 billion by 2027.

MBA in Business Analytics is a 4-semester work-integrated learning programme created for business professionals who want to advance quickly in the high-growth fields of Big Data and Business Analytics and who want to stand out in highly competitive workplaces by obtaining a prestigious advanced level qualification from a prestigious institution.

An MBA in Business Analytics will undoubtedly benefit your career. However, you must first recognise what you want to accomplish with the degree: Are you seeking to advance in your career? Or do you want to increase your visibility and influence at work? Because this is an intensive degree, setting some guiding goals for obtaining an MBA in Business Analytics will help you make the most of your experience.

Second, you must be completely fascinated by data. A relentless inquisitive nature and a passion for grabbing data in a way that tends to make your organisation more productive are required for success in a stringent MBA Business Analytics programme.

MBA in Business Analytics Course Structure

MBA in Business Analytics courses are used in every industry, including banking and finance, e-commerce, and retailing. The business analytics course offers in-depth knowledge of the analytical aspects of locating business information and leads produced by mobile technology, computing, and other services. Various subjects covered in MBA Business Analytics help improve your skills and knowledge in analytics, theoretical statistics and applied analytics for employment opportunities.

MBA in Business Analytics Syllabus

Given below are some subjects covered in MBA in Business Analytics syllabus:

• Digital Marketing

• Business Analytics and Intelligence

• Social Entrepreneurship

• Supply Chain Analytics

• Social Media Analytics

• Model Business Decision

• Corporate Valuation

• Brand Management

• Research for Marketing Decisions

MBA in Business Analytics: Course Highlights

To learn more about MBA Business Analytics, consider the following points:

• An MBA in Business Analytics is a systematised data investigation for businesses and organisations.

• It employs statistical analysis to provide insights into their performance and to assist businesses in improving and profiting from previous data.

• Computer simulation, optimisation, statistics, decision analysis, artificial intelligence, and other topics are covered in the course.

The course is divided into two practice areas, one for Business Intelligence and one for Advanced Analytics.

Business Intelligence practices include:

1. Querying

2. Reporting

3. Online analytical processing

Advanced Analytics practices include:

1. Cluster analysis

2. Data mining

3. Simulation Algorithms

The main component of an MBA in Business Analytics is the descriptive, predictive, and precise analysis that provides real-time solutions to company-related problems.

The course focuses on artificial intelligence, decision analysis, statistics, predictive modelling, marketing, and other topics for two years.

The average course fee in India is between INR 5-15 LPA. However, the course fees vary depending on the university.

Students who complete the course can apply for jobs such as Data Scientist, Statistician, Predictive Modeler, Quantitative Analyst, and so on. These professionals earn an average salary of INR 8-16 LPA.

HCL, Google, Godrej, Amazon, Motorola, Oberoi, HP, Indusind Bank, and other top companies to work with.

Final Thoughts

Business Analytics is usually centred on 'Big Data,' and pursuing a career in this area can provide you with various opportunities. It is predicted that 40 Zettabytes of data will exist by the end of 2022, resulting in increased job prospects for business analysts and data scientists.

A student with an MBA in Business Analytics degree can pursue further studies. They can pursue M.Phil. or PhD courses in management to gain a better understanding of the subject and ample research opportunities.