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IEBS Client Success Story - Opportunity Assessment Of Innovative Botanical Flavors In Beverages

Author: Nitin Jindal
by Nitin Jindal
Posted: Dec 22, 2022

Botanicals are used to impart pleasant flavor to products where consumers seek more authentic and unconventional taste experiences. Nevertheless, there are issues associated with botanical flavors in terms of stability, color, and flavor that require immediate attention.

Business objective

We The Client wanted to understand in detail about the opportunity areas in the domain of innovative botanical flavor in beverages:

The main objective of the engagement was to understand the use of botanical flavors in beverages:

  • Extracting the flavor/essence from botanicals and delivering to beverages.
  • Actual botanicals added in the beverages directly (infused flavor).

Approach

The implementation approach began with the analysis of various botanical ingredients from R&D and commercialized sector. This helped us understand the context and prioritize the main gaps, and challenges followed by identification of key botanicals for marketing and potential partner for collaboration.

Client’s success details

This engagement helped the Client to understand the business impact of botanical ingredients. The following benefits and outcomes were delivered to the Client:

  • Helped the Client by providing various botanical ingredients for different beverage segments like energy drink, sport drink, protein drink, sparkling water, bottled water, iced tea etc.
  • Helped the Client in understanding the various challenges related to stability, color, flavor, consumer acceptance, etc. and how these can be addressed by existing and upcoming solutions.
  • Recommendations helped in identifying current scenario, strategic focus and action plan, and competitive scenario in botanical sector. Various key players are working on producing beverages with no added sugar, preservatives, stabilizers or colors with additional features such as sustainable, clean label, 100% natural etc.
  • Recommendations helped in identifying beverage segment where benchmarked key botanical ingredients can be utilized followed by potential partners with right-fit technology who can enable the integration of optimum solution.

For more details and inquiries, please visit below page and schedule a call with our experts@ https://www.iebrain.com/client-success-stories/opportunity-assessment-of-innovative-botanical-flavors-in-beverages/

About Ingenious e-Brain Solutions: -

Ingenious e-Brain Solutions provides high-quality, customized, and cost-effective Technology Research, Business Research, and Intellectual Property Research solutions to industry leaders, and innovative companies across the globe. Innovation, knowledge, and transparency form the basis of our company’s mission and vision. Along with cost benefits, we provide highest quality results ensuring fool-proof confidentiality and security. We are an ISO certified company with offices in India and USA.

Ingenious e-Brain Solutions has a strong team of analysts, and subject matter experts with domain proficiency which is devoted to help clients grow. Our highly qualified professionals offer tailored, value-added and cost-effective services to our clients. We believe in building long term relationships with our clients who include national and international corporations, Fortune 500 companies, world’s leading research institutes and universities as well as independent inventors.

Get in Touch: -

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Sector 48, Gurugram, Haryana 122018, India

+91 124 429 4218

Email: -queries@iebrain.com

About the Author

Ingenious e-Brain Solutions is a global research and analytics company that provides customized outsourced solutions including business market research

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Author: Nitin Jindal

Nitin Jindal

Member since: Oct 28, 2022
Published articles: 76

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