Why are Explainer Videos in Trend?

It's short, snappy, and engaging, and it has the potential to change the way people engage with a product or service. That is an explainer video's strength, making them one of the best online video marketing content types.

It's a triumph grounded in actual achievements. According to a 2020 study on the success of marketing video methods, 84% of consumers stated an explainer video had persuaded them to purchase a good or service.

It has been demonstrated that including a compelling explainer video on a corporate website can increase conversion rates by as much as 80%.

In addition, it explains why nearly three-quarters (73%) of marketers choose them as their top option and why they are currently the most common type of marketing video.

What is an explainer video?

An explainer video is a small video that seeks to explain how something operates in an easy-to-understand and exciting manner.

They are frequently used as marketing videos to highlight the advantages of a good or service and to increase sign-ups or sales.

They work well to convey ideas, concepts, or organizational procedures like health and safety training and guidelines. They are also helpful for instructional and educational purposes.

A marketing-based explainer video would normally be 45 to 90 seconds long, have a short conversational screenplay, and employ eye-catching visuals to draw in viewers.

What makes explainer videos so effective?

Explainer videos have evolved into key players in video marketing for a reason. It's because they function. They are a type of material that interacts with users and increases conversion rates.

But what really is happening? Why does the explainer video format provide such remarkable results? Here are a few of the attributes:

1. Brings focus to brands

You must determine precisely how your product or service can benefit customers to produce a successful explainer video. Given the little time you have to explain yourself, you must focus on the most crucial details:

• What exactly do you do?

• Who would be interested, anyway?

• What can you do to capture their interest?

These are straightforward inquiries but are more complex to respond to. Especially given how organizations develop and change over time. To create an explainer video, you must eliminate all unnecessary distractions and concentrate solely on what matters.

2. Tells engaging stories

Viewer retention rates for compelling explainer videos are exceptionally high at 77%. In other words, once they start watching, most continue until the very end.

This is because an intense explainer video tells a narrative. It has a straightforward narrative design that draws the audience in and leads them on a brief but enjoyable journey.

3. Communicates your culture

An explainer video is a straightforward method of demonstrating what you do. But it's much more than that. For example, an explainer video can represent your firm's culture, feel, and brand identity through its style, format, and attitude.

Your strategy should be in line with how you want your clients and customers to view you. This could be done in a manner that exudes inventiveness and humor or in a reassuringly professional way. What works for a law firm probably won't work for an independent beer brand.

An experienced explainer video production company can ensure that its strategy for an explainer video is consistent with the company's brand and culture.

4. Flexibility of the format

An explainer video is an excellent format for sharing in a variety of digital formats. The content's simplicity and clarity make it effective wherever it is accessed. It has the same impact whether it is viewed on a firm website's landing page, shared on a smartphone, or broadcast on a massive digital billboard.

This adaptability extends to the different ways in which the videos can be used. For example, it could be included as a part of a presentation or as part of the staff onboarding process. In addition, it could be utilized as a part of a crowdsourcing effort or as content in client and contract bidding processes.

As a result, a successful explainer video serves as a modern-day business card. It's a quick and easy approach to engage with people, to explain what you stand for and how you can assist them.

5. Boosts your SEO rankings

When search engines rank websites, they consider how much time visitors spend on a page and how much they interact with its content. This is tracked in Google Analytics via Sessions, and the average time a visitor stays on a page is around 15 seconds.

This is why explainer videos are so beneficial to SEO rankings. They are sending all the proper signals to the ranking algorithms by keeping consumers viewing for two minutes or longer.

Visitors can interact with the information by clicking links, establishing accounts, and so on if the call-to-action is effective.

In addition, corporations like Google are increasingly putting video material at the top of their search results pages. An explainer video serves as a global gateway to your organization by effectively using keywords, tags, and script transcriptions.

6. Unlocks your creativity

Creating an explainer video was expensive before digital video production and animation. Only large corporations with large marketing budgets could afford it. However, it is now something businesses of all sizes and types can use.

And the only thing limiting your creative prowess with animated explainer videos is your imagination. You can make any characters, locations, themes, or worlds you choose. You can find ideas from music, movies, or anything else that helps you connect with your clients and customers.

The cost-effective nature of a digital process stimulates innovation. It allows you to try things out and easily make changes or edits if something doesn't work out. And if it does, it has the potential to elevate an excellent explanation video to greatness.

Conclusion: Keeping it simple

An explainer video is a powerful tool for communicating the most critical point that any business or organization must convey - what you do.

It's something so simple, but it takes time to execute in an internet age where people expect quick responses.

To achieve this quick connection, the explainer video format has evolved. And a successful explainer video does much more than merely explain a product or service clearly and concisely. It can give the viewer a sense of who you are - your brand's personality and culture.

Komal Kokate is the Co-Founder & Ceo of MotionGility - An Animated Explainer Video Production Company based out of Pennsylvania, Usa. Her areas of expertise include business development and explainer video production.