The Pursuit of Brand Recognition is Doorway to Success

Whether your business is well-established or a start-up, brand recognition is key to success. In a cutthroat competitive environment, brand promotion is a constant endeavor. Promoting a brand is a complex exercise, and for brick-and-mortar enterprises, it is a high-expenditure game. Even local brand promotion calls for expenses to be incurred. The use of radio or TV ads, banners, posters, and hoardings all cost money. Sponsoring an event also costs money hence businesses are now increasingly turning towards online marketing.

Branding is complex for professionals, it is reputation building, while for a company it could create awareness using a logo. Companies promote the brand by using the logo or a name while professionals build a reputation by constantly performing well, and then letting the word of mouth do the rest. It is the same as online reviews that highlight a product manufactured by a known or a new company.

Online Brand Promotion

Brand promotion online is a paradigm shift that differs much from offline activities. It is cheaper but calls for experience and expertise. Brand promotion agencies have to hire people to form a team and deliver.

The promotional campaign is a calibrated exercise using a marketing funnel. This applies to organic digital marketing using social media platforms and SEO Campaigns. Higher brand recognition is achieved by creating awareness programs using content. Brand awareness leads to instant recognition and affinity with the final aim being goal conversion. The way people perceive a business or service makes a major difference and a positive image is a sure-shot doorway to success.

Content Creation

Online or digital marketing calls for content creation and distribution. This exercise is extensive and is carried over a long period till the goal is achieved. Thus, brands rely on content for recognition and instant recall. A constant barrage of content streaming down the social media feeds is what digital marketers aim for.

The content requirement is not only long-form or short-form articles. The content creators have to publish newsletters for email marketing, blogs, videos, and visuals in form of graphics and images all of which could engage a customer on his journey down the feed. This leads to brand awareness or recognition. Over some time the company engages the target audience and creates affinity with brands by highlighting achievements and positive reviews. The eventual aim is for goal conversion after substantial input in the right direction.

Logo & Brand Name

A professionally designed logo is imperative, for eventually, the audience would recall the brand by having a look at the logo, and the name associated with it. In most cases, like Mercedes Benz, the insignia is enough. It is one of the most recognized insignia in the World and the logo and name follow.

But in online marketing, the logo is always at the forefront and is associated with the brand name. This is ubiquitous. The content is associated with the logo and brand name or a link is embedded that leads to the company website.

Hence the key to success in creating brand awareness and recognition is to publish content in social media feeds and to create high-traffic relevant blogs. Influencers use their viral blogs to promote brands online. This is a highly successful endeavor, but creating high-traffic blogs in a niche takes time and hard work. But brand owners pursue influencers and they pursue constant content publishing campaigns down the social media feeds.

Agencies need the necessary expertise for brand promotion campaigns in the virtual world. It is a difficult task with a deep understanding of customer behavior and the product or service. But remember consistency pays and hence one needs to keep on pushing the label on social media feeds.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.