Influencer Marketing is the Key Spoke in Brand Building

When your family or friends use any product and tell you that it is one of the best products they have ever used, you blindly trust it and buy it instantly. This psychology creates room for marketers to leverage the power of influencers to attract new customers. Like your trust in your loved ones, favourite influencers can change the consumer behvaiour of their followers, an opportunity brand is realizing soon.

This part of human psychology is making influencer marketing grow on a considerable scale.

Now let us learn more about influencer marketing and get a detailed marketing strategy analysis.

What is influencer marketing?

Influencer marketing is a type of digital marketing where reputed content creators promote products or services and can change the mindset of their followers and online consumers. Marketers contact influencers on social media platforms like Instagram, Facebook, TikTok, Youtube, and pay them to endorse their products or services.

In influencer marketing, the marketers focus on a specific influencer and target their followers for their product or service rather than the whole market.

If you are also planning to set up an influencer marketing campaign, contact our Dubai branding agency now!

Through this digital marketing method, brands make sure that they are focusing on the product's credibility and authenticity. When your favourite influencer tries the same effect, it develops a sense of trust that it must be good, a reason why consumers buy the service or product from that brand.

Why is influencer marketing growing?

Customers trust influencers

There are 5.35 billion mobile phone users worldwide, which is increasing rapidly. Out of these mobile users, 4.70 billion people use social media.

All these social media people follow and watch various influencers on different platforms. Knowing that their favourite influencer is into the product or service makes them interested in whatever they endorse.

92% of customers trust advertisements more than any traditional advertising. Such huge numbers, at no cost, can be ignored by marketers.

ROI of marketers is growing

It is not just the trust of consumers that is pulling marketers towards influencer marketing. It's also their return on investments or ROIs.

89% of marketers say that ROI from influencer marketing is comparable to or better than any other marketing channel.

Any businesses make strategies or marketing plans with the thought of getting the desired ROI to form the plans. And if the ROI keeps increasing, then they do not hesitate to grow the bars of investment in that strategy.

The number of influencers is increasing.

The number of people using social media is increasing rapidly. People love to watch content created by their favourite influencers.

Not only is the audience enjoying their leisure time, but the influencers are too. Moreover, there is massive scope for influencers on these platforms.

The continuously increasing demand and source of a high passive income make people drive their way toward influencing. Some data revealed that there are 37.8 million influencers worldwide, and this counting will keep surging with time.

Relevancy is increasing

Influencers creating content are becoming more real and relatable. Creating a highly engaging post does not need to be fancy; it just needs to be authentic that the audience can believe and relate.

Influencers know how to engage their audience with their content. Relevancy is the need of the hour.

Influencers do it very well because they know the platform and their audience.

What are the benefits of influencer marketing?

As a brand owner, you must ensure that your customers get value for what they are paying. You want them to know your value and make them believe in you.

However, today it won't be possible without digital marketing, specifically influencer marketing. 65% of the brands or businesses will increase their influencer marketing budget.

Why is it so?

There are many benefits from this aspect of digital marketing. Let us discuss them.

It helps in increasing brand awareness

Brand awareness is what your business needs to achieve revenue and investment returns. Without it, it will become challenging for your brand to survive.

Influencer marketing is the key to all the locks of brand awareness. 84% of marketers believe that influencer marketing works great for their brand.

However, 65% of brands trust the success rates of influencer marketing by seeing the brand awareness created by it.

The traditional methods of brand awareness building are long gone. People like to see new and more creative ways of product endorsements. Content creators or social media influencers know how to do it and are doing it very well.

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The way of marketing is cost-effective

Brands want to provide their customers with the best product or service possible with minimum cost and high potential.

Marketing your product with traditional methods in today's digital market will be a significant loss for your brand in terms of money. Even if you ignore the finance part, getting a conversion will be very difficult.

Influencers want to get products to endorse. The competition is increasing, and so does the influencers. It increases their popularity, so they agree to endorse your product or services at minimal rates.

It is a time-effective way of marketing

Including an influencer in your product endorsement is the most time-saving way of marketing.

When you bond with an influencer for endorsement, you don't need to worry about the content creation, places of the shoot, the money required for marketing, and many such crucial aspects.

All your time consumed in these parts can be saved and used for other productive works.

It becomes the content creator's duty to ensure the qualities and advantages of the products are highlighted in their content.

Marketers can build long-term relationships with the influencers

Once you start believing or trusting an influencer, you can easily trust them with all your products or services.

If you are getting conversions and generating great ROI with their content, there is no reason for you to leave them.

Sticking to your relationships develop a sense of trust in your customers too. In this way, you create loyal customers, and gaining loyal customers is what brands want.

Here are 5 mind-blowing statistics of influencer marketing

Here are some of the most impressive stats that will make you believe that influencer marketing is one of the best ways for brand building.

1. The influencer marketing industry is expected to reach $16 billion by 2022.
2. Nano (1000 to 5000 followers) and micro-influencers (5000 to 20,000 followers) have the highest engagement rate than mega influencers or celebrities.
3. The audience between 16 to 23 of age is most likely to get influenced.
4. 97% of marketers trust Instagram as the most crucial influencer marketing channel.
5. Influencer marketing has 11x greater ROI than any other type of ad.

Wrapping it up

Influencers are proving to be the best way to promote a brand. Marketers understand the importance of partnering with an influencer and therefore are continuously working towards ways to make the strategy stronger.

Budgets are increasing, ROI is surging, and brands are building loyal customers. Trying and testing with new influencers is the best way to grow strong in the business, and brands are doing it very well.

However, there are many loopholes that you, as a new brand, need to understand. When you are initially building a brand, trying, and learning on your own can be confusing.

We are a boutique Dubai Branding Agency with influencer marketing expertise. Our experts will assist you through the process until you get the desired results. Visit our website to know more about us! If you want a professional helping hand, contact us today.

I am a content writer. I have written many articles and blogs about diffrerent topics. I have more than 7 years of experience in writing content for web, news agencies.