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The Top 5 Amazon PPC Beginner Tips
Posted: Dec 26, 2022
It might be a challenge for new sellers to compete at first in the Amazon market. Amazon now has around 2.9 million vendors. That's a lot of rivalry. Because of this, many vendors employ Amazon PPC (Pay-Per-Click) ads to promote their goods on Amazon.com.
However, using PPC might be a two-edged sword. On the one hand, it may truly assist you in quickly scaling your offerings. On the other hand, if improperly handled, it may cost you a lot of money. To help you succeed with Amazon PPC, even as a newbie, I'll be offering you these five excellent tactics that are exclusively used by top sellers.
Clearly name your campaigns
In addition to making, it simpler for you to locate your campaigns, giving them meaningful names will be quite helpful when filtering or interpreting your data. Additionally, since they will be able to comprehend your campaigns more quickly, it will be simpler whenever you engage someone to run your PPC campaigns for you in the future.
In seller central, you may now select between three different types of advertising: sponsored products, sponsored brands, and display (if your brand is registered). There are several further options available below such campaigns, such as match kinds, targeted or auto campaigns, headline or video advertisements, etc. Not to mention that you'll have a LOT of campaigns to handle if you're selling many products.
Scaling a segment
It's time to start campaigns now that you know how to name them correctly! There are many options, making it difficult to even comprehend the purposes of any each campaign. It makes sense why many merchants simply combine all of their SKUs into a single Auto ad and pray for the best. But that's a grave error!
You see, combining all of your items into a single campaign makes it challenging for you to interpret the data going forward. Yes, that could work great for certain people, but you won't know what particular term was used to activate a particular product. In other words, in the future, you won't be able to expand your ads at the product level.
Amazon will be able to index your listing more easily if you construct your ads specifically for an SKU or a product category, or segment, in other words. Once you begin harvesting from your search term data, combine it with an excellent naming structure for your campaigns, and you'll have no trouble finding new keywords (more on that later).
Begin at the base
Now that your campaign structures have been established, it's time to start your campaigns (again)! However, it may be challenging and sometimes quite expensive to compete directly with the best in your market. You should thus begin at the bottom and work your way up to the top.
You may do this in a variety of ways, one of which is by focusing on long-tail keywords. For someone just starting out, the lower cost-per-clicks (CPC) associated with these keywords is highly beneficial.
Pay attention to bad targeting
Scaling your campaigns doesn't just mean raising your bids and expenditures. Your advertisements may occasionally benefit from merely including a keyword or ASIN for negative targeting!
Take a look at the keywords or ASINs that have been hurting your campaigns when you perform your weekly adjustments. If the targeting is indeed relevant, confirm it twice, then use your judgment to determine whether it is worthwhile to activate the keyword.
If there have been many clicks on that targeted but no sales, lowering the offer could be acceptable. if it persists for more than a month. Completely pausing that targeting and switching to negative targeting could be a smart move. You will benefit much from it in the future when trying to reduce the ACoS of your campaigns.
Regularly carry out KW Research & Optimizations
The following queries might be: How frequently should I check it now that you're successfully managing your campaigns? Must I use additional keywords? Given that it spent $1, should I now decrease the bids?
The beginning of all of them may seem a little confusing, but it doesn't have to be. Because of this, you need to plan both KW Research and campaign optimizations. I advise performing extra KW analysis at least once a month. This includes gathering information from your search term reports, looking at SP recommendations, or using your KW research tools.
On the other hand, campaign optimizations must be carried out at least once every week. Look for KWs that are receiving a lot of clicks but no purchases. Check out the KWs with high ACoS yet are generating sales. Check out the KWs that are doing very well, and consider sometimes up your bidding. Check your marketing budgets to see if any revisions are necessary. To receive comprehensive service, check out our Amazon PPC management agency.
A timetable gives your process more structure and gives you more time to concentrate on the other parts of your company.
Ricky is a graduate of computer science engineering, a writer and marketing consultant. he continues to study on Nano technology and its resulting benefits to achieving almost there.