Impacts of digital marketing

In the age of digital transformation the business has been adversely impacted by digital and online marketing. Today, the term digital marketing is defined as the use of various digital channels/platforms to market your products or services in order to reach your target audience. Digital marketing is one of the most popular ways of marketing in the current scenario of advancing technology. To make a strong impact of digital marketing on customers most of the well known digital marketing agencies use channels like website, social media, mobile devices search engines, etc to gain growth and popularity for the businesses.

However, people should never get confused with digital marketing and internet marketing. Most of the people think that both the above terms are the same but have a huge difference.

Interics Designs - the best digital marketing company in pune helps your business grow by applying the correct digital marketing strategies. We provide you with all kinds of digital marketing services - SEO, content marketing, video marketing etc.

Types of digital marketing

Traditionally, marketing was only done through print marketing (print & magazines) and broadcasting Ads (television & radio). These channels are still a part of marketing, however, technology advancement and digital transformation has made businesses adapt new strategies and methods for more growth.

Digital marketing has now expanded into various segments. The following are some of the most commonly used digital marketing techniques to boost marketing efforts.

1. Website Marketing

A website for any business is a center of all the marketing activities. It is the most powerful channel that is your brand’s first communication for any visiting customers. It is important for your brand to represent the products and services in a very simple yet creative and memorable way so that your target audience keeps visiting your website from time to time. The website should be fast, impactful, mobile-friendly and easy to use to make a positive impact on digital marketing on your customers.

2. PPC (Pay-Per-Click)

By using pay-per-click correctly with the help of an established digital marketing agency you can establish a number of digital users through various platforms by applying Paid ads. A good digital marketing agency will suggest you to use PPC campaigns on trending platforms like Twitter, Facebook, LinkedIn or Pinterest and showcase your business ads to customers who are searching for the related products and services.

3. Content Marketing

We all know content is king and with the same status content marketing is a crucial strategy to gain trust and attention of the customers. In content marketing the content is uploaded on the website followed by social media, email marketing, SEO or even PPC campaigns. The primary and significant tools of content marketing involve blogs, ebooks, infographics, podcasts, webinars and many more.

4. Email Marketing

Email marketing is still one of the most impactful digital marketing channels. But don’t confuse email marketing with spam email messages, because that’s not how email marketing works. A sensible and experienced digital marketing company like Interics Designs will help you use email marketing in the most effective way to connect with your potential customers.

5. Social Media Marketing

The most trending ways of marketing is using social media platforms to promote your products and services to the customers in a more creative and communicative way. The primary aim of social media marketing is to create brand awareness and build social trust amongst consumers. If your digital marketing agency or lead generation agency uses your brand’s social media platform in the right way then it can help you obtain new leads or even turn out as a direct sales channel in the future.

6. Affiliate Marketing

A traditional marketing technique which is brought back with a stronger vision through digitalisation and the internet. Influencers, celebrities and well known people on social media platforms promote other people’s/brand’s products and services to earn a health commission in exchange for every sale or new lead generation. Many big companies like Amazon, Myntra and others use affiliate marketing spending a handsome amount of money on platforms that sell their products or services.

7. Video Marketing

Video marketing is one of the latest forms of marketing where you promote your product or service via a video on different channels. There are multiple video marketing platforms like Facebook videos, YouTube, Instagram, etc. A determined digital marketing company like Interics Design will integrate your video with SEO & content marketing to enhance your company’s product and services to a larger audience.

Impacts Of Digital Marketing On Your Business

After knowing how digital marketing works and understanding the different types of digital marketing you must be wondering what are the benefits behind using it or what are the impacts of digital marketing on your business. Here is the answer to your question on how digital marketing impacts on your business growth.

1. Increase Brand Awareness

It is important for your brand to be in the eyes and memory of your customers. Thus, its correct digital marketing strategies help you create brand awareness among your target audience. Sometimes it’s the logo that catches the attention of the customer or a particular digital marketing campaign that attracts the customer to buy.

Around 60 per cent of Instagram users have claimed that they come across new products and services for many brands through many social media networking sites especially Instagram.

2. Lead Generation

Getting new leads is very important for any business growth. A digital marketing agency like Interics Designs focuses on digital campaigns that attract new customers who are willing to show interest but with low commitment. New customers interested in your brand’s product or services then you turn them into loyal long running customers.

3. Boost Sales

Today, you can sell everything on digital platforms whether it's a product or a service. By reaching out to Interics Designs - a professional digital marketing company will come up with campaigns and strategies that are the need of the hour to help your business grow its sales even through digital platforms.

4. Customer Engagement

More the customer engagement, more the growing interest in your brand. Today you can directly be in touch with your customers through social media platforms unlike traditional media which was more of a one-way communication. So, if you want your customers to be engaged you need to be engaged as well and to do so you need to have an expert digital marketing company helping you out with rightful digital marketing strategies.

CONCLUSION

Choose the most professional and experienced digital marketing company in pune and endure your business the most impactful digital marketing strategies. We at Interics Designs also work as a lead generation agency and paid campaign agency providing you the best digital marketing services in pune.

Make an impact today, grow everyday!

Interics Digital is an interactive digital design and user-experience agency, specializing in multi-product marketing service creations.