Coca-Cola is the first beverage brand to use the NaviLens system in packaging

A new Coca-Cola UK Christmas promotion features the NaviLens app to help blind and visually impaired consumers. This is the first time the technology will be used by a beverage company in a pilot project. The NaviLens is similar to a QR code, but can be detected in a fraction of the time and up to three meters away (See More Here). A smartphone can detect optics and reproduce information for the user. The technology was first used by Kellogg's, in 2020, and then by P&G, both in England.

Coca-Cola Europacific Partners Great Britain (CCEP GB) has incorporated the technology into large multipacks of Christmas cans (24 and 30). The codes will appear on the outside of the cardboard boxes.

Marc Powell, Head of accessibility innovation at the Royal National Institute of Blind People, said: "people with sight loss should have the same access and choice as our sighted colleagues, but currently, important information on packaging can be in very small print, making it difficult or impossible for us to read. Technologies like NaviLens are a game changer and allow blind and visually impaired people to independently access important information on packaging."

Martin Attock, vice president of business development at CCEP GB, says that "this new technology is making a huge difference to up to two million people in the UK who are currently visually impaired."

Britain's Coca-Cola expands use of attached caps for 500ml bottles

Coca-Cola Great Britain, in partnership with Coca-Cola Europacific Partners in Great Britain (CCEP), is extending the distribution of its tethered caps to 500 milliliter plastic bottles.

The new design allows the cap to remain attached to the bottle after opening, making it easier to recycle the entire package and ensuring that no cap is lost, even on the move.

The message on the packaging lid was also changed to ‘I'm on to recycle together'.

The Caps will be adopted on the 500-milliliter bottles of Coca-Cola Zero, Diet Coke and Fanta Zero, before being rolled out across all Coca-Cola brands and pack sizes by the end of 2024.

CCEP began switching to attached caps on 1.5-liter bottles of Coca-Cola Zero, Diet Coke and Fanta initially from its bottler in East Kilbride, Scotland, in May. The latest change to the bottles will be rolled out from the company's factory in Edmonton, north London.

"We know that consumers in Britain want to dispose of packaging in the right way and we want to help them do that. We are pleased to share this change and will continue to innovate and create more sustainable ways to leverage our products," says Stephen Moorhouse, vice president and general manager of Coca-Cola Europacific Partners in Great Britain.

Zixin Yuan - Digital Marketing Coordinator at ÉLITER Packaging Machinery Website: https://www.eliter-packaging.com