How to Use Reddit Ads: The Best Benefits for Business

Reddit is one of the most trafficked sites online, which is saying a lot considering the fact that Google has indexed over 56 billion websites at the time of writing. It's unique for a social platform because it's really driven by interest over optics: unlike Instagram or Snapchat, there's less worry about who your friends are. Reddit is a social media platform where people can dig into all the topics that interest them.

Reddit is a website where users can contribute content. In these themed communities of text, links, images, and videos, anyone can share content, generating a never-ending stream of content on the platform. Reddit users respond to posts by "upvoting" them, which raises their visibility (vs. "downvote" which decreases visibility). Users become more engaged as they spread the content they enjoy because it makes them feel like part of the community.

For Digital Marketing Agencies that mostly use the social media platform, reddit is a very useful social platform for gaining traffic.

What Do People Use Reddit for?

Reddit is used for entertainment, according to 72% of US users. Keeping up with brands and businesses and following the news are two additional frequent reasons people use Reddit. Other reasons include the following:

Great Source of Information: Ever heard the quote "everything you can imagine is real?"

Genuine Conversations: Subreddits are the foundation of Reddit, ensuring that conversation and connection are at the heart of the platform.

Community Driven: Spending time on Reddit is about more than just browsing and reading subreddits. To be an active user of the community, you must also participate by replying to posts with relevant responses and not just self-promoting comments. In this way, you can develop relationships by interacting and engaging with other users on the platform.

How do they work?

Reddit, like most other social media platforms, provides excellent opportunities for businesses to market to carefully selected users. While the prospect of creating a cohesive campaign may seem challenging given the site's unusual format, its flexible structure is actually the key to its genius as a marketing vehicle. Easily customizable, Reddit-paid ads allow you to engage with your target audience in ways that are familiar and engaging.

Reddit ads come in many formats, but they all show up in the main page feed or in dedicated posts. These are frequently distributed by accounts that are already well-known in particular subreddits. As a paid strategy, these ads use solutions like cost-per-click or cost-per-view to track ad spending and campaign reach.

Reddit Advertising Benefits

Very Targeted Audience – Just like podcast advertising, you have the opportunity to target people who are highly engaged. Naturally, this means that if you optimize all aspects of your campaign, you're more likely to convert.

Flexible Budget - You only need a minimum of $5 to launch an ad campaign, making it somewhat Search Engine Marketing -friendly.

Low Competition – Unlike podcast advertising, companies don't have to compete for ad space.

Should you advertise on Reddit?

The answers in digital advertising are rarely simple, and this question is no different. It really depends on your brand whether Reddit advertising is a good fit for you. It can undoubtedly be a useful addition to your paid advertising mix if you work in a sector that targets the demographics of Reddit users.

The good news is that almost every type of person can find something on Reddit. As of 2022, /r/gaming, /r/music, and /r/science are among the top 10 most popular subreddits, which is promising for the dozens of verticals related to those topics. Catching up with the most active subreddits can provide valuable insight into whether your brand is a good fit for Reddit advertising. That said, don't be afraid to target less popular subreddits – just find where your audience is.

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