Online Google Adwords PPC Training in Hyderabad

Best Online Google Adwords PPC Training in Hyderabad with 15 years web and graphic design experience. We will take care of one to one digital marketing course including SEO, SMM.

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website. Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click.

In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, Search Network campaign, display campaign, shopping, re-marketing, dynamic search ads, App campaign, mobile and video marketing campaigns.

About Google Ads ProgramGoogle Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions, and reporting. Measuring Mobile Ad Performance and Conversions Report Editor.

Google Ads Course Syllabus

Introduction to Paid Advertising

What is Paid advertisingBenefits of Paid advertisingBusiness objectives in paid adsBranding CampaignDirect marketing campaignPaid advertising channelsPaid Bidding StrategiesPremium Ad Networks

Introduction to Google Ads

Overview of Google AdsAccount SetupBilling MethodsOld Version vs. New versionGoogle Ads Interface TourBasic Google ads TerminologyRecent updates in Google AdsAccount structure in Google AdsAccount LimitsPay Per Click Campaign

Types of CampaignsDefining the objective of the campaignLocation TargetingLanguage SettingsGoogle PartnersBidding StrategiesDefining the BudgetAd SchedulingAd delivery and Ad Rotation

AdGroups and Keywords Setup

What is Ad Group?How to set up Ad GroupsKeyword ResearchKeyword Match TypesBroad MatchBroad Match ModifierPhrase MatchExact MatchNegative MatchKeyword Planner ToolCreating a Plan with EstimationsAdding Keywords to Ad Groups

Ad Formats and Guidelines

Types of AdsExpanded Ad FormatResponsive Ad FormatCall Only AdStructure of AdElements of Effective AdsWriting the Ad CopyFinal URL of AdURL OptionsMobile URL OptionBest and Worst Ads ExamplesGoogle Ads GuidelinesCopyrights & Trademark Guidelines

Google Ads Auction and Bidding

What is Ads AuctionWhat is Ad RankWhat is Quality ScoreHow to improve Quality ScoreImproving Ad RelevanceImproving Landing Page ExperienceImproving the CTRWhat is Actual CPC?How QS affects the Cost?Types of CPC’sBidding Strategies Auction Insights ToolAd ExtensionsSite-links ExtensionCallout ExtensionStructured SnippetCall ExtensionMessage ExtensionLocation ExtensionAffiliate Location ExtensionPrice & Promotion ExtensionApp ExtensionAutomated ExtensionsConversion TrackingWhat is ConversionTypes of ConversionsWebsite ConversionApp ConversionCall ConversionOffline ConversionsImplementation Conversion TrackingPractical Case StudyAnalyzing Conversion ReportsROI CalculationCampaign Reports AnalysisKey Performance Indicators (KPIs)Different Levels of Data AnalysisSegmenting DataFiltering DataColumn CustomizationSearch Terms ReportAuction Insights ReportKeyword ReportsAutomated RulesDimensions ReportDisplay Ads CampaignWhat is Display AdsObjectives of Display CampaignBidding StrategiesBudget SettingsAudience Targeting MethodsDemographic TargetingContent-based TargetingAutomated TargetingTypes of Ad FormatsCreating Custom AdsConversion TrackingGmail AdsCreating a Gmail Ads CampaignRe-marketing CampaignWhat is Re-marketingHow to build audience listTypes of Re-marketing AudienceWebsite audienceApp AudienceCustomer ListCustom Re-marketing ListCreate a Re-marketing CampaignRe-marketing AdsConversion TrackingCommon troubleshooting issues.Measuring Results of CampaignVideo Marketing with YouTubeWhy video marketing?Setting a Video CampaignThe objective of Video marketingInstream AdsDiscovery AdsYouTube Targeting optionsBidding TypesType of YouTube AdsCreating a YouTube AdRemarketing Lists on YouTubeReporting and AnalysisShopping Ads CampaignWhat are Shopping adsShopping Campaign SetupGoogle Merchant CentreDatafeed SetupTypes of DatafeedDatafeed PropertiesAdgroups and Product groupsBidding strategiesReporting and AnalysisMobile Marketing CampaignWhy Mobile marketingTypes of Mobile marketing campaignsCreating Universal app campaignBidding StrategiesLocation & Budget settingsAd FormatsConversion TrackingReportsGoogle Ads ToolsOpportunities ToolAccount Access LevelsChange History ToolPPC Manager Account (My Client Center)Google Ads EditorGoogle ScriptsBusiness ManagerAccount Linking

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